Tyler Harris – The Daily Bread | 535

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Tyler Harris

Meet Tyler Harris, the owner, and operator of Motivation Kings. He is the co-host of The Sales Wolves Podcast and The Breadwinner Podcast, who went from being unemployed to earning 650 K a year, and from zero to 49 million in weekly reach on social media. Learn how to create the online brand in a very short time, why it is important to build a legacy, and what strategy he used to boost his influence through social media and grow his business.

Tyler Harris

What You Will Learn About Tyler Harris – The Daily Bread:

  • How Tyler Harris waged the wars prior to becoming a successful entrepreneur
  • What inspired him to start his business
  • How he created the online brand in a very short time
  • How and from whom Tyler learned the skills that helped him develop and grow his business
  • Why it is important to build a legacy before you are gone
  • Tyler Harris on his upcoming book, Sales Wolves, and other ongoing projects
  • Key things he focused on, which produced impressive results on social networks
  • What his strategy was and why having one is very important
  • Connect with Tyler on his webpage

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Transcript:

Speaker 1: This is Theriault Media.

Tyler Harris: When you talk about going from broke, I mean, I was broke, broke, like I was in debt, I had no money. I had to borrow the money to get involved in the business that I was involved in. And when you go from that to the next year making over 300 grand, the next year making over 450, the next year making over 650, that’s a huge life change. And not just the monetary side of it, but just everything that comes along with that.

Matt Theriault: Hello, I’m Matt Theriault of Epic Real Estate and welcome to another episode of Thought Leader Thursday. So today I’m joined by the owner and operator of Motivation Kings and co-host of the Sales Wolves Podcast and The Breadwinner Podcast. And in the last three years, he’s gone from unemployed to 650 thousand dollars a year by waging war on personal change. And since January 2017, he has gone from zero to 49 million in weekly reach on social media and he has begun to document, or as he began to document his life as a way to pay it forward and provide value with zero expectation of anything in return from his audience. And this year his mission is to go even deeper into showing what it takes to perform at a high level day in and day out. So, please help me welcome to the show, Mr. Tyler Harris. Tyler, welcome to Epic Real Estate Investing.

Tyler: Man, I am absolutely glad to be here.

Matt: Yeah, glad to have you. Before we get into what’s going on right now, I was wondering, in the last three years you went from a zero to this remarkable accomplishment. What was happening just before that and what had you be unemployed and had you had to start there.

Tyler: So I, you know, life happened.

Matt: As it does.

Tyler: Different things, I went through a bad divorce, I went through a bad termination from a job. And I think it was a combination of those two things that really put me in a position where I had lost all confidence, I had lost the willingness to go all in again and have it taken away from me, which is what happened in my marriage and which was what happened in my career at that time. And so, it took me down this path of just playing the victim, quite frankly. Playing the victim and feeling content with having people feel sorry for me, and going from sales job to sales job, never really buying in. Never really put 100% effort in, and using that as my excuse too when it didn’t work, either being fired or quitting that, “Oh well, of course, it didn’t work, ’cause I wasn’t trying. If I had tried, then, of course, I would’ve crushed it.” But, I hadn’t gone all in and used that honestly for about a two and a half year period. It was a pretty bad place mentally, physically, just all together.

Tyler: And then everything changed, met some mentors that came into my life at that time and like you said in the awesome intro, “waging war,” I love that phrase, waging war, and it was really waging all-out war and really auditing the things that were coming in and completely changing the things that were going out. So it was a combination of those mentors that process of waging war on personal change and then, finally going all in on a new business venture that culminated into transformation over the last three years.

Matt: Got it. Got it. Okay, so this new business venture. Tell me what is that all about and what inspired you to start there?

Tyler: So, I sell life insurance and that’s the, so funny, I talk so much about social media these days and the common question people have is, “What if I just don’t do stuff that’s all that interesting.” And that’s always my response, I sell life insurance, there’s nothing interesting about selling life insurance. But, we build a system around selling life insurance with a very narrow niche that we serve that’s enabled us to do an insane amount of volume. So that’s what, what that’s enabled me to do was in that time period where I had lost confidence, I had lost that ability or willingness to go all in, it was a very highly transactional environment that they put me in, very instant gratifications, sell a policy, get a commission, sell a policy, get a commission. That became an addictive process for me. To where the average insurance agent in the United States that actually does it full time, sell somewhere between 120, 150 policies a year. I’ve sold over 7500 life insurance policies in the last three and a half years. And that’s on one, face to face, I’ve sold 63 policies since yesterday morning. So we do a lot of volumes but it’s just because we put in more work than the average insurance agents is even willing to think of, no less actually execute on.

Matt: Right. Congratulations ’cause I know if you want somebody not to talk to you, the quickest way to do that is to tell them that you sell insurance. Right? And I know to go from zero to 650 thousand dollars, that’s a lot of policies, and it’s not small policies. So, that speaks volumes of who you are and what you’re up to in your commitment to your success. Tell me, I ran into you on Instagram, and I don’t even remember how we crossed paths, probably a hashtag search or something like that, I liked your whole vibe, I liked what you were about and it looks like you’ve created quite the presence on social media, we’re talking about your reach of, what was that 49 million.

Tyler: 49 million, yeah.

Matt: 49 million people in a week, so that’s pretty amazing. So, with the brand that you’ve created online, what benefits have you received from that effort?

Tyler: You know, I’m gonna answer this at a little bit different way, it’s a great question. And I think it needs to be addressed this way because there’s so much in the media about social media disconnecting everyone. That social media is evil and that people need to put their phones down and they need to talk to each other. But I can honestly say that over the last, really it’s been what 18, 19 months, that social media has made me more connected to people than ever. Social media, quite frankly through this daily blog that I have, has made me a better person and it really has been a process of self-awareness for me to be constantly, number one, filming myself, and number two, reviewing that footage, and number three, being able to analyze how I interact with others. The smallest things even down to like facial expressions,

I would notice in a video of me across the room talking to someone, and I’m like, “Why do I look like I want to rip this guy’s head off, why do I look furious when that was a pleasant conversation.” It’s the little things like that was such education in self-awareness for me, that it’s just made me into a better person. I have so much more compassion, I have so much more empathy now and just go deeper in all of my conversations because I don’t do small talk anymore. A lot of that stemmed from this idea of always trying to create content, and that’s kind of like this cliche like, “Oh we’re creating content, we’re creating content.” But when you are actually trying to create valuable content that has substance to it, there’s no time for small talk and that translated over into my actual life to where I don’t do small talk with anyone anymore.

Like I had this idea, and I heard it from a guy in Greenwood, South Carolina where I live, so it’s not my idea I just kind of developed upon it. And that is that you can drown in three inches of water and that that’s where the majority of people live, but that’s where the vast majority of social media lives. They live in that three inches of water, nobody’s willing to go deep, nobody’s willing to get vulnerable and be transparent and I just decided and made that decision that I was going to go deep in every conversation that I had and every interaction that I had. The results have been awesome, not just from an engagement and reach and that kind of stuff because again I haven’t monetized anything on social media whatsoever up to this point. But just my overall fulfillment in my life and the relationship that I have, it’s just made me a better person all around.

Matt: Right. It’s helped you wage war on that personal change right.

Tyler: Yeah, absolutely.

Matt: It’s created a skill set for yourself that’s transferred over into your insurance business. So what’s in the future, what do you see, what’s next for you inside of the social media environment? What’s next for you? Do you plan on collapsing together, what do you see for your future based on what you’ve accomplished thus far?

Tyler: It’s a difficult question.

Matt: I only ask the tough question.

Tyler: Yeah, no, I mean, it’s so funny, you know my life has gone through quite the transformation over the last four years. I mean, when you talk about going from broke, I mean, I was broke, broke. I was in debt, I had no money. I had to borrow the money to get involved in the business that I was involved in. And when you go from that to the next year making over 300 grand, the next year making over 450, the next year making over 650, that’s a huge life change. And not just the monetary side of it, but just everything that comes along with that.

Matt: Sure.

Tyler: And so, over the last, you know, six months or so, every time I’m asked that question, I’ve used this answer really as an excuse but honestly it’s my reality right now, which is, what’s the long term play on this? Where do you want to be five years from now? Where do you want to be 10 years from now, and I’ve always said that I don’t want to really put a label on it because I know down inside that where I could be, right now I can’t really fathom what that looks like. So for me to put a label on it now is kind of like playing small, and so I’m now building now to that will check and now understand, but I don’t think I can truly understand now where this could end up going. That’s also a huge excuse just not to get specific with my goal.

Matt: Politician.

Tyler: Yeah, but to be quite frank with you, I really don’t know what it’s gonna turn into. I know that recently I made a gigantic shift and so I had this thought process from the beginning and it’s not my thought process, it was just really playing out the blueprint that Gary Vaynerchuk has laid out so well of this disproportionate value and adding value and adding value, and whoever can hold their breath the longest wins. And really taking that to the extreme and I knew that in social media, for the person that makes 50 thousand to let’s say, 250 thousand, if they want to go out and they want to learn something, or just be motivated and inspired, there’s really two people online that they can go to.

There’s the multi multi-millionaire that has an infrastructure built around them like the Gary V of the world, then it’s unrelatable. Or even just the lifestyle that at that time is unrelatable. And then there’s the other person, which is the person that’s faking like they’re that. There was very few in between that were actually showing the process of how to get there. And so what I knew was, okay over the last three and a half, four years, I’ve done something pretty unique, pretty interesting, and I’m not there yet, so why don’t I start documenting at an insanely high level now and take people on that journey with me as I level up and level up and level up and the goal is to still be relatable because hopefully bringing people along with me.

Matt: Right.

Tyler: But at the very least, having those people have seen the whole process, having seen the over 400 Facebook Lives I did last year while I was on the road 238 nights. Having seen all of that and that I would remain relatable always and that was super important to me. But the transition that I’ve been through here recently is that, this idea of not monetizing. I hired a coach for the first time ever, and this coach just kept asking me, “Why are you doing what you’re doing? All this stuff on social media, you’ve got a daily blog, it’s five days of the week. You’ve got three different podcasts, you’ve got all these different pages, all this stuff. Why are you doing this?” And I kept saying, legacy, legacy, legacy, it’s my legacy. I’ve got a daughter, I’m doing it for my daughter. And the fact that this conversation that we’re having right now, it’s documented forever. How cool would that be for me to be able to sit down and watch videos of my dad when he was my age, that’s the legacy I’m gonna leave behind. But he kept on asking why, why, why, why and literally about 11 hours into sitting down with this coach, he said, “All right, I’m gonna take a break, I’ll come back in 20 minutes, just kind of write down what you’re feeling.”

So he came back after 20 minutes, and I read the top part of my page, and the top of my page it said, What kind of legacy am I really leaving, if my daughters gonna have to watch these videos to hear the things that I should be telling her in person. ‘Cause the reality is I did spend 238 nights in a hotel last year. I’m gone three to four nights a week. So, what type of legacy am I really leaving? There’s this idea of this legacy you leave for your family, that’s kind of like when you’re gone, but what legacy are you leaving in your family while you’re still here. And so I’ve made a big transition in my life just over the past three months and getting way more focused at home and really simplifying a lot of my life and it’s been a huge improvement just in satisfaction and just the joy that I have and happiness and fulfillment. I’ve spent more time with my wife and child in the last two months then I’ve spent in the last two years. And that’s not really an exaggeration, it’s probably way more than that.

So I’m in a really good place right now mentally, and with my relationships and now I’m trying to figure out a scenario that I can keep that at that level while also increasing my production, increasing my income, increasing the revenue streams that are coming through to enable me to live this lifestyle that I’ve now grown to appreciate so much over the short term.

Matt: Awesome.

Tyler: So what that looks like, I don’t know. I’ve got a book coming out that’s called Sales Wolves, based on our podcast. I’ve got a project called the Self Awareness Project coming out that’s a profiling assessment tool that I found that’s taking every strength, finders, Myers, Briggs, disk, all that, putting it on steroids and putting it in one place. The printout’s like a 75-page autobiography that when you read it, it just absolutely blows your mind. I’m gonna be releasing that soon. Releasing kind of a local based format called GVL Hustle, which is gonna be part of a local hustle brand, where we’re doing meetups in local towns and creating kind of a private Facebook group ecosystem around that, just to bring like-minded people like myself, like yourself, together but on a smaller scale, like in smaller size towns and cities, which is pretty easy for us to scale. A lot of things like that that I’m using to hopefully start leveraging my time and start monetizing all this time, effort, energy, and quite frankly, money, that I’ve spent on building this social media over the last 18, 19 months.

Matt: Right, that’s great. Yeah, when all that’s ready, let’s come back on the show, let’s talk about it, let’s share it with everybody.

Tyler: Absolutely.

Matt: Sure. That assessment thing sounds awesome, I always thought there’s a good compilation of all the different approaches to where I can create some real magic and insight for people.

Tyler: Absolutely.

Matt: Question was, so you’ve built a really large social media following, done it in a relatively short period of time. What do you think the two or three key things that you focused on that has resulted in that, has produced these type of results.

Tyler: Sure, I think, in the first year, as I said, I did over 400 Facebook lives. So I built my primary initial audience on Facebook, just because I liked it better. I like the fact that you could do lives and it could stay there forever. Instead of Instagram, which at the time was 24 hours. Well, now it’s 24 hours, at the time was nonexistent. I just liked that. I liked being able to have that, what felt like a two-way conversation with multiple people there even though those multiple people were like my friend from high school and mom at first. And then just grew steadily over time.

You know, I look back, it was January of 2017, when I started this journey on social media, I look back and I think to myself, what made me hang in there when all of my friends, family, business partners, none of them understood. A lot of them made fun of me. Just no one really got, like why is this guy doing this, like what we’re doing right now, all the time? All the time. Spending probably six, seven hours a day on top of the 16, which doesn’t even work out mathematically, that I was spending selling 3000 life insurance policies a year doing all this stuff. And quite frankly, I don’t know what kind of kept me in the game other than what had been just bored into me by listening to every single piece of content Gary V has put out. And just understanding that this next three to five year was the largest land grab that will ever exist.

So, Facebook live was huge and then it was just building that content distribution strategy from taking an hour-long video, being able to break that into multiple posts, being able to break that into vlog content and podcast content and Instagram story content, and really understanding the elements of that. I’m a creative person, and so for me, that was the part that I actually enjoyed, was getting to actually use some of my creativity and not just sit in there in insurance sales robotic mode. But I think, you know, that’s huge. One thing that I’ve noticed and this will be a little bit more tactical for people. Everyone wants to tell you how a Facebook video with ads and all that is the way to go. I just completely disagree. Everyone says Facebook video, Facebook video, you gotta do video, video, video, that’s the way to go. To grow your presence, I just, I completely disagree.

And I’ll tell you why, to me, when you’re putting some ad spin behind a video, whether that video’s a minute long, or whether it’s an hour long, someone’s gotta stop scrolling, they gotta click on it, they’ve gotta spend however much time that you want them to spend on it, and what is a really 10 second view when it comes to the analytics, I have no idea. But they’ve gotta then close out of that video, remember to like it, remember to comment, remember to share, and all that takes so much freaking time. For me, when I completely transitioned out to putting ad spin behind videos, which I rarely do anymore, and put it all this specific post, like a picture with a quote, whether it’s a meme, but just something where they can instantly, as their scrolling, they see it, they get it. They either like it or they don’t like it, but there’s that instant reaction of commenting, sharing and liking.

That happens so much more than it does to me, least with my content, on videos. The key there is, and I don’t know why, but most people just don’t know this, is going back and inviting every single person that’s liking those posts to like your page. There’s a certain maximum that you can reach every day on that, I don’t know what it is, it’s some weird, sometimes it’s like 75 you can invite, next day it’s like 10, next day you can’t do it. It probably has to do with the number of outstanding invites but once you hit 100,000 on Facebook, you lose the ability to do that anymore which is a brutal, brutal awakening.

But I would always run ad spin on certain posts that I knew did well, and just use those as a form to go back and always do the max invites every single day. That’s what enabled me to grow that Facebook page to over 100,000 in the first, I think it was like 10 months on Facebook was just by that strategy. The way I would pick those posts to put ad spin behind, and this is, I don’t know if it’s backed by actual data, but for me, it worked, was, the number of shares to the likes, I always wanted to be 50% or higher shares to likes. That was the ratio that I would look at. So I’d post something, check it a day later if it had 200 likes and it had 125 shares, that’s something that I’m gonna start at 10 bucks a day and then increase until it falls below a certain performance that I’m looking for and just roll with it. There’s some that I’ve been rolling with for 14 months I’ve been running ads on the exact same post but it runs at like seven cents a page like, which is crazy. So, I think it’s just having a strategy altogether and spending some time and dusting into knowing what you’re actually doing.

There’s so many resources out there I think that people are underutilizing.

Matt: That’s good actionable, tactical advice we can end on. If, there’s no doubt in my mind people are inspired and they want to know more about you. And if they wanted to learn more about you, if they just want to follow along and observe and watch you in your environment, and you know, watch you document your journey, where are the best places for them to go to do that?

Tyler: If they go to tylerharris.com, it links up all the different social media, everything on social media is Tyler Harris Page. But tylerharris.com will get them plugged into all the different things. The daily vlog, the podcast, and then Instagram, Facebook, all that good stuff and YouTube as well.

Matt: Fantastic. Fantastic. Well, Tyler, it’s been a pleasure, let’s stay in touch. Let’s do this again.

Tyler: Absolutely.

Matt: Let’s talk about that book, let’s talk about that assessment platform you have coming out. That sounds very exciting.

Tyler: Sure.

Matt: Yeah, it’s been a pleasure, we’ll do this again.

Tyler: Absolutely, happy to.

Matt: Okay, thanks bud. Take care.

Tyler: Yeah, thank you.

Matt: All righty, thanks for tuning in to another episode of Epic Real Estate Investing. I’ll see you next week for another episode of Thought Leader Thursday, to your success, God Bless, I’m Matt Theriault, living the dream. Take care.