Your personal brand, or identity as a real estate investor, is more important than you might think. If you begin consciously using your personal brand to your advantage, you’ll experience some amazing short-term and long-term results.
Your Personal Brand
Generating business with your personal brand can yield amazing results… but if you aren’t pursuing this correctly, it can get very frustrating very quickly. If you feel you are constantly grinding and hustling and yet still get no referrals or repeat business, it’s easy to begin fearing that the hard work will never end. You might even get flashbacks to your 9-5 job!
But if you’re doing things right, people WILL refer business to you. Not only that, but first-time customers will come back to you again and again. Ultimately, business will start coming to you and you won’t have to hustle for every last customer, and it will get easier and easier over time. You’ll enjoy an effortless business and deal flow.
Corey’s Quick Path to $20,000 of Passive Income
Corey Kendig is a 27-year-old who generates approximately $20,000 of passive income per month.
When he first became one of my students, he had to hustle every day to make it happen – but now, he’s able to sit back and enjoy the income.
He recently joined me on the stage at one of our Epic Intensives. When I asked him what his favorite way of finding deals was, he said, “I like talking to little old ladies over lunch.”
That’s how Corey built up his $20,000+ monthly income. He builds relationships with the people he does business with by going to lunch with them a few times a year. Indirectly, he’s built a personal brand within his community as a real estate investor who solves problems and follows through.
You can do the exact same thing.
How to Make Money with Your Personal Brand
I have five key points that will help you intentionally create and use your personal brand to generate additional business for you. Ultimately, your personal brand will be able to replace all your other marketing efforts.
Point #1: Become Known as a Problem Solver
You don’t want to just BE a problem solver. You need to become KNOWN as a problem solver.
There’s a large misconception that real estate investors are nasty, greedy, vulture-like people who steal people’s houses out from under them. In fact, I’d guess that’s how most of the general public views us.
There may be a few bad apples, but as a whole, I think we real estate investors are undeserving of that reputation. You can prove it wrong by intentionally showing people that you aren’t greedy or vulture-like at all. Rather, you are a problem solver who helps distressed property owners and empowers them to get beyond whatever distressed them in the first place.
And that’s a very valuable service! “Peace of mind” is an amazing feature to have in your personal brand.
If you can create a reputation as a peacemaking problem solver, not only will you see long-term benefits, but you’ll become impervious to the market fluctuations.
Point #2: Be a Real Estate Investor of Integrity
The definition of integrity can vary greatly from person to person. This may even sound a bit cliche at first glance. I mean, no matter what you perceive “integrity” to be, of course that’s what you want to be known for!
But what DOES integrity really mean? And how can you intentionally make it part of your personal brand?
Honor Your Word
The easiest way to be known for integrity is to do what you say you’re going to do.
That’s it. Declare what you intend to do upfront, and then prove your integrity by actually doing it – for no reason other than the fact that you said you would do it. Sometimes your emotions or goals may change, so it can be difficult to follow through on your word… but do it anyway. Integrity isn’t supposed to be an easy value to achieve.
If you stick to this and make it your personal brand, you will become known as someone trustworthy and with integrity – and that’s someone ANYONE would want to work with.
This can give you an extreme advantage over your competition. We live in an era of “ghosting” people and never emailing or calling them back – even if it means losing potential customers!
Just by honoring your word and establishing your integrity, you will stand out from the crowd and gain customers faster than your competition.
Point #3: Follow Through to the Best of Your Ability
This certainly goes along with integrity, but it deserves its own distinction:
All the way to the end.
And do it to the best of your ability.
Your personal brand should encompass the idea that you will always follow through AND over-deliver when possible.
Have you ever been to a hotel, gotten checked into your room, and received some little extra amenities? It might have been a gift basket or a free snack or even just extra pillows – but you still remember it, right? You have a better memory of that hotel, and you’re more likely to stay there in the future.
That’s why you want to over-deliver whenever you can. Do what you say you’ll do, but add on little extras as well.
Be careful not to do things quickly just to get them checked off your list. Do it right the first time so you don’t have to go back and fix things later, and NEVER deliver a half-finished product. “Following through” doesn’t count if you’re UNDER-delivering what was promised.
What’s scary about this is that most times, people won’t even complain when you do a shoddy job. They’ll usually just say, “Okay, thanks,” and then find someone else to replace you.
Why? Because they think you’re incompetent!
So not only have you lost their business, but you probably won’t even KNOW you’ve lost it.
Follow through, over-deliver, and maintain quality.
Point #4: Follow the Law of Reciprocity
Following the law of reciprocity means that when someone gives to you, you should give back more than you received. This should be a huge part of your personal brand.
Reciprocity may sound like a lot of work, but it will serve you well in the long run, as it will make everyone more likely to send you more referrals in the future.
A few ways to practice reciprocity are:
- Treat referrals like gold! When someone refers a distressed owner to you, give the distressed owner the best solution you possibly can.
- Make sure the referrer knows that their reputation is in good hands. After all, if you offered the referral a poor solution, you’d make the referrer look terrible.
- At the end of it all, let the referrer know that everything turned out great and express your gratitude.
- Give the referrer a gift or send them a referral of your own.
- If you can’t find a referral for their business, become a customer yourself!
- Give BEFORE you receive in the first place. People will naturally follow the law of reciprocity, and you will receive just as much in the end by giving first.
Point #5: Unashamed Promotion
Don’t be ashamed to promote yourself! You can’t bring good into the world with your services if no one knows about them.
- Let people know what you do
- Make sure people know you are good at what you do
- Make it easy for people to talk to you about real estate investing
- Put your name, phone number, and a phrase like, “I pay cash for houses. Ask me how!” on your car or clothes
- Be ashamed to promote yourself
- Keep your personal brand a secret
- Portray your personal brand in an arrogant or obnoxious manner (watch out for your social media posts – that’s where you’re most likely to slip)
Once at an Epic Intensive, we did an exercise around building an automated lead machine. One of the biggest realizations our audience had was discovering how many people they knew that could send them referrals, but they wouldn’t because they had no idea they bought houses!
It was amazing how many people they knew that could be directly or indirectly associated with distressed property owners. But once they became aware of this problem, our event attendees were able to go back home and cash in on all those previously lost connections.
Creating a personal brand is as much about promoting yourself as it is about the service you provide. You need both, so don’t keep yourself a secret.
3 Action Steps for Success
Here are three action steps you can take to make an impact with your personal brand right away:
- Make it a habit to declare what you are going to do before you do it… and then do it. For example, right when you finish reading this blog post, you can call your significant other and say, “Honey, I’m going to pick up dinner tonight and meet you at home,” and then do it!
- Give, give, give. Earn the right to ask and receive. Look at the people within your network – contractors, CPAs, realtors, etc. – when you’re mining for leads, and start giving to them. Think about how you can give to them in such a way that they’re literally guilted into giving back to you. Don’t EXPECT anything back but, speaking generally, the law of reciprocity will work in your favor.
- Start sharing what you do with people. Stop keeping yourself a secret! Have an answer prepared for when people ask, “What do you do?” Promote your services and solutions.
With these three steps, you will be well on your way to creating a personal brand as a problem-solving real estate investor with integrity, a proven track record of following through, and a tendency to over-deliver and reciprocate favors. When you’re a joy to work with, good things will happen to your business!
“But I Technically DON’T Buy Houses Yet…”
Does the thought of promoting your personal brand makes you feel like an impostor because you haven’t completed your first deal yet?
Well, allow me to give before I receive!
I have a better-than-free course available at freerealestateinvestingcourse.com. It contains absolutely everything you need to complete your first or next deal. I break down the entire process into five easy steps with instruction videos, free resources, and links to all my favorite online materials. If you complete your first deal through the course, I’ll pay you back your pledge – times two!
Go to freerealestateinvestingcourse.com now to make the pledge and complete your very first deal!