Grant Cardone, a famous real estate investor and the CEO of Cardone Capital is back on the show! The last time we spoke, a year and a half ago, Grant owned 4,000 units, today he has 6,000 of them and his real estate worth is $1.2 billion. He is with us once again to tell you about the philosophy he lives by and the engines that drive his rapid success. Listen to how Grant Cardone explains the concepts such as spirituality, truth, and money and learn what their role in the world of business and real estate is.
What You Will Learn About Grant Cardone – What They’re Not Telling You About Him:
- Grant Cardone’s 34,000 people event and the lesson he learned organizing it
- The benefits of helping other people
- What Grant would like to talk more on his events
- What spirituality means to Grant
- Grant’s definition of the truth
- How he explains it through historical facts and religion
- Why cash is garbage
- The problem with having too many mentors
- Why it is important to show up and be mentally present
- How to get to success
- Grant’s plans for the future
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Speaker 1: This is Theriault Media.
Matt Theriault: Hi, I’m Matt Theriault of The Epic Real Estate and Investing Show. I’ve got a really hot show for you today with Mr. [10X 00:00:10] himself right here on Thought Leader Thursday.
All right. On today’s episode of Thought Leader Thursday, I’m joined by a gentleman that needs absolutely no introduction, Mr. Grant Cardone. Grant, welcome back to Epic Real Estate Investing.
Grant Cardone: Everybody needs an introduction, man. [crosstalk 00:00:29] … and introduction. Ladies and gentlemen. [crosstalk 00:00:37] … great to be back on your show Matt.
Matt: Yeah. No, it’s great to have you. Last time we talked you were seemingly on top of the world then and it just seems like stuff has gotten so much bigger. You’ve done so much more stuff and you’re even greater today, so congratulations on all the success.
Grant: Oh, thank you buddy. When was I on your show last?
Matt: I think about a year and a half ago maybe.
Grant: A year and a half ago we probably had 4,000 units.
Matt: Mm-hmm (affirmative).
Grant: I was probably bragging about 4,000. I think at the end of the show you said, “Hey, where are you going from here?” I said, “Dude I’m going to go to six and then I’m going to go to ten.” We’re at six right now.
Matt: Uh-huh (affirmative).
Grant: We just hit a billion, 1.1 billion dollars’ worth of real estate.
Grant: That will probably close within the next 30 days. We’ll be at a 1.2 billion-dollar assets under management. Raised 180 million dollars since I was on your podcast. I owe you big props because I think your podcast is what broke me over to the world knowing I’m a real, real estate guy. Epic Real Estate.
Matt: Yes, we have that type of power over here. I say, “Come to my show, I’ll make you famous.” Glad I can contribute.
Also, you’ve got the new toy there on the desk, you’ve got the jet.
Grant: Yeah, this isn’t new. This is about a year old, year and a half old. I had this, didn’t I have this when I was on the last-
Matt: [crosstalk 00:01:58] No, it’s brand new. Maybe it was two years ago we were talked then.
Grant: Yeah, yeah, this thing’s a beast dude. This thing’s a beast.
Grant: I mean this one doesn’t really take me any place but the other one will take me anywhere.
Matt: It’s a good reminder right.
Matt: Then congratulations also on the Growth Con success. What a fantastic success that was.
Grant: 34,000 people joined me for three days in Miami. everybody paid except for a couple thousand first responders that we gave seats away to.
Matt: Mm-hmm (affirmative).
Grant: That was a success.
Steve Harvey was there. I’m having dinner with Steve Saturday in LA. He was there. He was, “Wow!” He was super impressed. We had Snoop Dog there, Little Jon, John Maxwell, Daymond John like a superstar. There’s Sarah Blakely, she’s the billionaire. We raised … what did we raise, 15 million dollars in 90 minutes for our real estate fund.
Grant: Raised $113,000 for the Boy Scouts. Raised $450,000 for kids at risk. It was a really phenomenal magical three days.
Matt: That’s amazing. Awesome. Congrats.
What was your biggest surprise around throwing an event like that?
Grant: The biggest surprise that I was … I mean the one that is really personal to me. Probably other people won’t relate to it. We started on a Friday. Friday morning … Were you there by any chance?
Matt: I was not unfortunately.
Grant: Okay. Friday morning it starts with … It was unbelievable. We had a traffic issue getting into the facility so we started, what, 20 minutes late? We started at 9:20 rather than 9:00 but for 34,000 people that’s pretty good. At 10:30, dude, the whole place was full. Every seat was full. That was shocking.
Now you’re going through … Because I’ve never done an event that big. Biggest event I ever did was about 10,000 people. That we hosted.
Grant: Speaking for one hour to 10,000 people is one thing. Working with them, hosting it, putting it on, entertaining for 34,000 people for three days. It’s a whole nother level.
Saturday night … The thing that was so personal was Saturday night. When we’d finished our second day. I could feel the appreciation from the audience in such … It wasn’t anybody telling me, “Oh my god Grant. You gave me more than I paid for.” Without anyone saying that to me, I could feel that people had been moved by the delivery of a really quality product.
This was my whole goal of the whole deal. I wanted people to leave there and say, “I can never do an event, or my job, or my career, or my relationship the same way.” The 10X Growth Conference set the bar for how something should be done. To always over deliver to people. Even in surprising levels.
Grant: Saturday night I went home. I told my wife, “This is the happiest single moment of my entire life.” Including the plane. Some people would take offense at this. I mean, short of maybe having my kids. I mean, that was a completely different level. Getting married another level, but that … Having 34,000 people appreciate what we put on for them was just phenomenal.
Throwing something like that, what would you say is the biggest lesson that you learned?
Grant: Go big baby.
Matt: Go big.
Grant: Epic is worth it.
Matt: In the sense that not much more difficult to throw a big event than a small event? Is that what the context?
Grant: Yeah. No, I mean it’s all the same work. You just got more people to impress. You get more quality people out of more quantity.
It’s the same thing with real estate. When I’m looking at real estate, for me to find a quality deal you have to look at a lot of deals. I don’t think people have this in their underwriting. I talk to guys that are getting started and they’re like, “Oh man. I’m making 20% on this deal.” “No you’re not.” “Oh yeah I did. I can show you the paperwork man.” I say, “No dude. Did you buy the first deal that you found?” Okay?
Grant: Sometimes I’ve spent years. A year and a half … I worked on a deal for a year and a half to get it ready. Then when it got ready I didn’t get it. That deal that I didn’t get, I’m glad I didn’t get it by the way. I think somebody else got it and I think they’re going to have a problem with it. I went to Houston probably five times on that one deal. It wasn’t ready a year and a half ago. It came up now. Now they were finally ready to sell and submit but they didn’t … They had somebody come in and give them more than I was willing to, but that deal needs to go into the cost of all the deals that I finally … I think a lot of people just underestimate what it actually costs to get something done correctly.
Matt: Right. No, I get it. We operate on a much smaller scale. We’re mostly single family operation that we’re investing.
I have a client who says, “Hey, I can make $10,000 if I wholesale this property but I can make $30,000 if I fix and flip it.” I’m like, “But it’s going to take you six months to get that $30,000 check. Right?”
Grant: Yeah and it’s going to take you the fear. Okay? What if something tragic happened. I mean, you can’t think like this all the time but you do need to think with it. That’s why we don’t build. I don’t build because … I’m buying a deal right now that the guy’s probably going to make 30 million bucks on because he built it. People are like, “Why don’t you build it?” Because I want to sleep at night. I don’t want that worry. I want the cashflow.
Matt: Right, right.
Grant: My time horizon for investing is much longer. I’m looking at 10, 20 years. If you’re looking at six months and the threat on six months is phenomenal because now you gotta get in and get out. What if something happens in that window when you’re coming to market?
I remember a friend of mine who sold his company. He walked away with four billion dollars. The company he did before that, which made him rich by itself. The company he did before that, when they announced, they announced on September 11th. Known as 9/11. His IPO got announced that day. Well nobody paid attention to his IPO that day. His company got stretched out. What he thought he was going to score … He would have that day by the way, by about double. It got stretched out to many more years that he had to hold on. He had to nurture and he had to work with.
It’s very important when you’re flipping. Dude I’d take $10,000 when I don’t own it. If I have no money in a deal I’d rather have $10,000, and no investment than $30,000, and I have time, energy and fear-
Matt: I hear you.
Grant: … and the unknown.
Matt: I couldn’t agree more.
You might have already answered this but I’m just going to ask it again because you’re so passionate. You’re all over the place with what you do. What do you like most about what you do?
Grant: I like helping people. I mean, I like winning. I like meeting great people. I like helping people. I mean, I … Look helping people, Matt, has been the ultimate solution to almost every problem I’ve had in my life. Probably every problem I’ve ever had.
I remember when I went to a treatment center for drug addiction at 25. When I came out, when I was feeling sorry for myself or when I was like, “Oh my god. I want to go use. I want to go back to my old ways.” Dude, if I would just help somebody it always helped me more.
Then when I was selling cars when I was 27 years old. I would go three days without selling anything. “Oh my god. Poor me. The customers are so hard. The economy’s terrible.” If every time my solution was, “I’m going to go help somebody else sell a car.” Quit trying to help myself and go help somebody else. That has always done something for me.
Here I am now 30 years. Doing podcasts, and webinars, and writing books, and seminars, and events. Yeah I made a lot of money doing all of that stuff but 80% of the time I’m not paid for what I do.
Grant: The other thing is this, man. Even having this conversation with you today. As busy as I am, all the stuff I got going on, I try to figure out how to make time to do these things.
One, it’s a humility point. It’s like, “Hey, you don’t need to be the guy that’s so busy that you say no to Matt. Matt helped you earlier.” Two, all the people that are listening that need somebody to tell them the truth. I don’t know who your audience is or if there’s a little Grant out there that’s looking for some direction. I don’t even know that that’ll ever do anything for me. If I’ll ever from little Mikes. Right? But I know I made the deposit.
I remember a guy telling me once. He’s like, “Look man, there’s deposits in the bank. There’s these spiritual deposits.” I don’t know exactly how to define it or how to talk about it but that I’m making deposits into society. That doesn’t say I am a good guy. It says I’m doing what good guys would do.
Matt: Right. Right.
Talking about … You talk about … You got your sales academy. You’re talking about business. You’re talking about real estate. That pretty much … You are a busy guy and it’s all everybody hears from you. What do you wish you could talk about more that you don’t get the opportunity to?
Grant: Oh that’s a great question. I’ve never been asked that question. Thank you.
Spirituality. I don’t think people see me as a spiritual person but that is the most important thing in my life. I am extremely curious about what we really are. The potential of the being. A life. I’m interested in life. I’m interested and curious about why so many people don’t do well. When clearly we have the potential to do much bigger things than we’re doing. I’m extremely curious.
I’m a bit contrarian. I don’t believe a lot of the stuff that society seems to accept as the truth. Which, by the way, most people seem to be fighting about. It’s like … If it’s true, why are you guys fighting about it? You shouldn’t have to fight about the truth. The truth is the truth. Things that aren’t true cause problems.
Grant: If I look, even back to Galileo … I think his name was Galileo. Dude they threw that guy in an insane asylum for saying that the earth was not the center of the universe. This is not a new thing where the truth is suppressed from the public.
Grant: Those are things … If you asked me, “Hey man, what do you really like that nobody every asks you about?” They always ask about the money, and the real estate, and the best-selling book. We just hit a million subscribers on YouTube. Where do I get my energy from? What’s my daily ritual? It’s basically the same questions every day, but nobody’s ever asked me. We need this. We need this clip right here. What does Grant want to talk about?
The spiritual thing is the truth. What is the truth man?
I remember being in a Catholic church, if you don’t mind me talking about this. I remember being in … I was brought up Catholic. I was six or seven years old. I’m sitting in a Catholic church. You know, the chapel. These beautiful chapels. Jesus is up on the Christ. He’s got the cut right here … By the way, I broke a rip in the same place. In exactly the same place. I remember this image like it’s right in front of me right now. The blood’s coming down. Dude it’s so … It’s big. Right?
The priest is talking about this God that loves us all. Then there’s eternal … Again, I’m not trying to be disrespectful to anybody.
Grant: Okay? To anybody that believes whatever you believe, but when you start talking about people are going to … If I masturbate because I was. I was an early adopter of masturbation at seven.
Matt: An early adopter.
Grant: Just keeping it epic. Not so epic actually.
Matt: We wouldn’t want it any other way. Want the real Grant.
Grant: Dude, they start talking about I’m damned. I am going to live eternity in Hell. I’m like, “This can not be true.”
I have been curious. I don’t know if that was the first time I became curious about, “What is the truth here?” I believe in God. Look, I … Just for everybody that’s watching. I believe in God. Actually love the Catholicism. I love the … But I also love talking to Jewish people, that maybe don’t believe in Jesus or that
Jesus did that thing. And I like talking to Muslims. I like anybody that believes, man. And, to me, at the core of the truth is, there’s a God. I remember going to 12 step meetings and they talked about a higher power. I’ve always been interested in this higher power. Rather than defining it as Allah, or Abraham, or Jesus, or God, or whoever, right, or Buddha. It’s like, man, it’s a higher power, it’s a higher intelligence, it’s potential. That is what I am so curious about.
I’m curious about life after death, outside of the body. I’m curious about the 60 trillion cells in my body that I don’t pay attention to. All that’s very curious to me, man, so I’m glad you asked that question. And I wish people wouldn’t get so solidified the moment somebody says, “Well, I’m curious.” If you’re a Christian then you’re going to say, “Well, dude, you can’t be curious.”
You’ve got to believe in Jesus. That’s the only way. And then, if you’re Muslim … I mean, that only counts out like 80% of planet Earth, by the way, that concept. And it just brings me back to Galileo. Dude, Galileo was right. Was it Galileo or Galileo?
Grant: Galileo was right-o, okay? He was right, dude. And, by the way, we might learn that who knows what we don’t know, right? So all that stuff interests me, man. I think people are running around saying that they know something. And look at the doctors, man. Look at the drug addiction in this country. Look, you got, for the first time … This is the other thing I’m extremely passionate about, okay?
Yesterday, I think it was yesterday, for the first time in the history of the United States, one of the CEOs from a major drug company was arrested for the creation of the opioid crisis in this country. Yesterday was bigger to me than my birthday. Bigger than getting a million followers on YouTube. I’m like, “Finally, dude.” Take down these drug companies that are creating this …
We’re throwing in guys that are just peddling weed. Dude, we ought to be locking up these guys that are mixing these drugs, labeling young children. 20 million children last year were put on Adderall, ADD medications, Prozacs, called bipolar. Is it an epidemic what we’re doing to children, and the elders, okay? Because it’s happening to elders too. And it’s happening to third wold companies that don’t know any better.
I’ll give you a perfect example. My mother was 81 years old, and she died when she was 89. And, at 81 years old, she went to the doctor and said, “You know, I’m really just never hungry.” And he’s like, “Oh, we’ll solve that.” She was losing weight. Old people, if they’re not overeating, they tend to get small.
Grant: And she’s using less energy. She’s not exercising. She’s probably not metabolizing like she used to when she was a young girl. Look, bottom line is she’s dying. And she’s in need of less food, right? So the body’s starting to die off. It doesn’t die on a day, it dies off.
And they put my mother on a psychotropic drug to increase her appetite. And they did it because it was covered under the health insurance code. And my mom’s 81 years old. They’re putting her on an antidepressant. Dude, my mother wasn’t depressed, she just wasn’t eating.
So the drugging thing in society is one of the reasons we created Grant Cardone Foundation, because we want to make people aware that kids, particularly kids without fathers, are getting abused in our society. So, anyway, sorry for the long rant there but …
Matt: No, it’s all right. Speaking of truths …
Grant: People love real estate much more than all this stuff.
Matt: We talk about real estate a lot here. It’s what behind the real estate that gets it going, right?
Matt: Speaking of truths, what is the first commonly held truth that you can think of that you disagree with?
Grant: Well, there’s so many I have, like …
Matt: Right, I was kind of getting that. But what was the first one that comes to mind?
Grant: That I’m a body. That’s one.
Grant: I’m not a body. I mean, I have a body. If you cut my arm, I’ll prove to you that I’m still Grant. And nothing going to change my personality. I might spend some time talking about I don’t have an arm anymore. You’re going to look at me like, “Oh, God, he’s a one armed guy.” But you’re looking at the wrong thing. That’s not who I am, right? I’m looking at you, I don’t … I see that you’re curious, right? I see you’re a good listener. I see that you’re interested. And so I’m better off … I sometimes think that people that are blind are probably better off than people that can see with their eyes. Because now they have to … Who is this, right?
I’ve been judged my whole life, because I was an identical twin, I think I got a lot of eyeballs on me as a young kid, where people were like, “Oh, who’s bigger? Who’s smarter? Who’s faster? Who’s stronger?” Everything was on a physical unit, as opposed to the spiritual unit. What’s driving the body? What’s causing Grant to do what Grant does?
So that’s one truth. Another truth is all the stuff around money. But money’s very interesting, because a piece of paper is very similar to a body. I wonder if the body is not manufactured. Because this was manufactured. I can tear it. I can burn it. I can destroy the body. But the energy that created this, the idea … This could have been another color. This could have been red and green. It could have been purple. It could have been gold. It was gold at one time. Could’ve been beads. Could’ve been a donkey. It was a donkey at one time. But somebody decided, “Hey, we’re going to make it green. We’re going to put ‘In God We Trust’ on here, because that’ll make it trustworthy.”
Grant: Right? So, look, people say cash is king. Cash is not king. Cash is garbage. If you look at the people at Goldman Sachs, they don’t want cash, dude. They want assets. So that’s one thing, dude, I think is the thing about mentors, okay?
Matt: Explain that one.
Grant: Yeah, dude, it’s dumb.
Matt: Let’s go back, before we go onto there real quick. Grant Cardone is an identical twin. I didn’t know this. What is the other one doing?
Grant: The other is one is doing … He’s created a credit business. And he’s been extremely successful, by the way. He’s traveled all over the world. He went a completely different route that I did. He went a corporate route, worked for a big company. We’re very similar because we’re both a little cowboy-ish, not meaning that we’re rednecks, even though we are. But more like we’re rebels. So he did not really do well in a corporate environment, so they shipped him off to London. And it’s like when the people in England ship the prisoners to America, the soon-to-be Americans are like, “Dang, dog, we got a chance to make it now.”
Grant: And so my brother went to London and created this billion dollar company. So he did extremely well there. He made some money. And he’s never made as much money as I have, but … Because I use money different than he does. Yeah, he’s very free with money. He doesn’t have a problem with it. But, today, what he’s doing is he’s disrupting the credit card business, okay?
If you’ve ever had a false claim on a credit card, somebody bought something from you and then they’re like, “No, I didn’t really buy it from him,” this happens all the time. It’s a multi-hundred-billion dollar problem, where people are buying stuff from Amazon and saying, “No, no, I didn’t really want that.”
Matt: Right, right.
Grant: “I want my money back.”
Matt: Yep, I can relate.
Grant: It’s basically fraud, right? He’s solving the fraud problem for companies like mine and yours.
Matt: Got it. Well, that’s a good cause because it happens, right?
Grant: Yeah, yeah.
Matt: So let’s go back to the truth, and about the mentor thing.
Grant: Yeah, so the mentor thing.
Matt: What was it about that?
Grant: Yeah, people have too many mentors. People ask me every day, “Man, will you be my mentor?” “Dude, yeah, but you got to get rid of the other freaking 89 you got.” “I don’t have 89 mentors.” “Yeah, you do. It’s how you found me. You found me, bro, because you’re on Instagram.”
Okay, here’s another one, the open mind. Open mind. Oh, you got to have an open mind. Most people’s minds are too open. People got minds so open, dude, you’ll do anything. The introvert, extrovert thing. It’s all bullshit. There’s no such thing as an introvert, extrovert.
Grant: No, man. It’s ridiculous, man. If anything, we’re all introverts, because we’re all living below our potential. To the degree that I’m limited to my physical capacities, I’m an introvert. The fact that I’m inside right now means I’m an introvert. The fact that I can’t be in London right now, Russia right now, Istanbul right now, Singapore and Malaysia right now, in a physical unit, that means I’m an introvert. Because I’m just stuck in Miami in this little space. But who knows, man? Maybe I’m just not aware. Now we’re getting into fluff land, right?
Matt: I like it though. It’s [crosstalk 00:24:44].
Grant: But, dude, this is fluff land too. This is fluff land too, like this.
Grant: Buying a jet. I was told buying a jet, by everybody that couldn’t buy a jet, that that was the dumbest thing that I could possibly do. Then I asked a couple billionaires that understand me, understand my business, and understand my mission, and understood my financial situation. They were like, “No, it wouldn’t be stupid for you at all, dude. Okay? In fact, you, Grant … ” These guys have 15 times more money than I have. And I can’t spend what I have. One of these guys said to me, he’s like, “Yeah, Grant, you should buy a jet.” He’s like, “I shouldn’t.” He said to himself, “I shouldn’t but you should.” And he could buy 10 of these and not even know anything happened.
Matt: What was the reasoning for it?
Grant: Because he’s like, “You need it. You have customers all over the planet. And you’re talking to these people every day. You’re talking to people in Africa.” He’s like, “I don’t have anybody in Africa.” I got people in Nigeria, dude, that are begging me … They’re running a campaign: Grant Cardone, come to Nigeria. Right?
Why do I need to go there? They’ve met me online but you can’t keep being somebody online without finally going to meet them. Sooner or later, they’ll get done with the video transmission, okay? I need to meet the people. Jesus had to leave Nazareth, otherwise nobody would know him. And he had to put on quite a show, for us to keep talking about him.
Matt: That’s right.
Grant: I always say, “Man, Jesus was a showoff.” People call me a showoff, boy, then I says, “Yeah, so was Jesus.” Took three days, dude. Took three days.
Grant: He could have just … They put him up on the cross, they nail into him. He could have just quit right away. He’s like, “No, I’m a hang out for three days and show off up here.” Right?
Matt: That’s cool.
Grant: And, again, I’m not trying to be disrespectful. But, look, if you don’t promote the things you’re doing … Here’s another not truth, okay, don’t toot your own horn. Dude, then why have a horn? It’d be stupid to have a horn and not use it. Don’t have your cake. You want to have your cake and eat it too, like you’re greedy. Dude, why would I make a cake if I’m not going to eat it?
Matt: So true. Can’t argue with that.
Grant: So these are just a penny saved is a penny earned. Are we still talking about truths right now? I think we are. A penny saved is a penny earned, right? You know that one?
Matt: Mm-hmm (affirmative). Heard it.
Grant: It’s a penny. It’s a penny.
Grant: Okay, start small. Start small. This is big in real estate. Okay? It’s why you do what you do, because somebody convinced you to do one house at a time.
Matt: Done well with it. But, yeah, I know, I get it.
Grant: Yeah. But you ain’t done Gulf Stream well.
Matt: No. This is true. I don’t have Cessna wealth, so that’s good.
Grant: Oh, you got a Cessna?
Matt: No. I said I don’t even have Cessna wealth.
Grant: Yeah, yeah. So now the question is to your viewer, brings us to another truth, is, yeah, but why do I need all that? Dude, you don’t. You don’t need anything, right? You probably don’t even need water and food, I mean, if we were in our perfect condition. Why does a guy need a house? Well, why do you need a place to live? Why don’t we just go back to living out in the wild?
Your apartment that you live in with a swimming pool, and a security guard, and whatever, your fence and your gate, wherever people live, right? Your cup of coffee is my Gulf Stream. Because you didn’t need a cup of coffee. You don’t need a cup. I don’t need a Gulf Stream.
Grant: Okay? But a cup of coffee will not get me to Nigeria. And I didn’t pay for this, by the way. My investments in real estate bought that bird. And the IRS blessed it with the write off.
Matt: [crosstalk 00:28:37].
Grant: Oh, here’s another truth for you, dude. Man, you got me rolling now, dog.
Matt: Let’s do it. Let’s go.
Grant: Okay. America is the land of the free and the home of the brave, something like that.
Grant: Ain’t nobody brave here, dude. And very few people are free.
Matt: This is true. Yep.
Grant: America is the best country on the planet. The people that say this have never been any other place. And I’m not saying America’s not the best country, by the way. It very well could be. But I haven’t been to enough other places to even know that.
Grant: So people should just start looking, be more curious. Be more curious about maybe even fewer things, like the mentor thing. You can’t listen to me talk about multi-family and Sam Zell. Sam Zell created Equity Residential. He’s worth five or six billion dollars. Now, when Sam Zell was doing what I’m doing, he was out buying multi-family. Today, Sam Zell is not a buyer of multi-family. He bought the Washington Post. So he bought one of the big newspapers and lost a shitload of money on it, okay? He’s a little anti. He thinks real estate’s too expensive right now.
So if you listen to me … This is the point of contradiction
[inaudible 00:30:00] with mentors, having too many mentors. If you listen to me and you listen to Sam, you’re going to do nothing. The reality is, you’re not going to take Sam’s advice and you’re not going to take mine. You’re going to get lost in the conflict of data, which puts a person into uncertainty. When you become uncertain, you will not take action.
Matt: Right. The confused mind thing does nothing.
Grant: Confused mind, exactly. That’s why people should pick a mentor for a space and only follow that data. That should become their doctrine.
Matt: I see that. The older I get, the more valuable I see that is, focus and going deeper before trying to go too wide. Yeah, I get it.
Grant: Yeah, yeah, yeah, yeah.
Matt: It took me a lot of painful lessons to get to that revelation, though.
Grant: Yeah, like the 60 books, they talk about guys that read 60 books a year, you know?
Grant: I think some people would be better off reading one book 60 times.
Matt: That’s the Bruce Lee thing, right? The kick.
Grant: Yeah. That would still count as 60 books, by the way, in my mind.
Matt: Got it. If there were three guiding principles for your success, Grant, what would they be?
Grant: Show up.
Matt: Show up.
Grant: The first thing you got to do is show up. Saw somebody hating on me on this the other day. If you don’t show up, nothing can happen. You have to show up. You have to physically move your body into the space to the appointment, to the next thing, to the gym, to the bar where the girl might be. You’ve got to move yourself to the opportunity, whatever that is.
Number two, you’ve got to then, once you’re there, show up, ’cause-
Matt: Good distinction there.
Grant: [crosstalk 00:31:49] doesn’t mean you’re all there yet.
Grant: Right? I’ve been in places where I wasn’t there. I went to a Rihanna concert once. I showed up, and then when I got there, I was so pissed off at my seat that I missed the first hour and 43 minutes of the event. I went there to see Rihanna. I did not go there to be comforted in my seat. You see what I’m saying? I missed the entire event.
I’ve been on appointments before where I showed up for the appointment, but I was still in the argument that I had with the guy in traffic on the interstate on my way to the appointment. So I show up, and then I got to show up.
And then the third thing I would tell people is regardless of what happens in that opportunity, don’t quit. I am a relentless, to a default, terminator, almost like I have been manufactured by … It’s almost like I have a glitch. I got a glitch in my programming. When you should stop, I actually stop and then the program glitches, and it glitches, and I go again. It’s like that movie, dude, where the guy keeps coming back.
Matt: Well, that was The Terminator, right? Kept coming back?
Grant: Is it Terminator? He’s the one that keeps coming back?
Matt: Well, the ice guy, the guy made of the liquid steel, he couldn’t kill him, right?
Grant: There you go. That guy, right?
Matt: That guy.
Grant: So it’s like I’m a glitch, dude, which kind of brings me back to this thing that interests me the most, the whole spiritual thing.
Matt: I think it’s more important than people realize and I think people may listen to this episode or tune in on YouTube and zone out a little bit, but I think you and I, we can show somebody how to fill out a purchase agreement in 15 minutes, right? You fill in the blanks and put in the right numbers and you’re done. But why they don’t do that on a daily basis, that’s the spiritual part. That’s the part that’s behind, right? That’s being present mentally, I think, is what I’d call it. I got show up physically, show up mentally, being present, and then don’t quit, right?
Grant: Yeah. I read something yesterday you reminded me of. One guy says, “Hey man, I meditate” … What did he say? “I meditate five minutes a day and then I get a lot done.” On the right side, the guy says, “If you’d meditate for an hour, you wouldn’t have” … No, he says, “I meditate five minutes a day so I can conquer the world,” and then the second half of the meme says, “If you meditated for an hour, you wouldn’t have to conquer the world.”
Now, I got to tell you, I’m interested in conquering the world. I’m interested, man. I tried meditation. It was cool. It made me feel better for a little while, but my meditation is filling out those purchase and sale agreements.
Grant: My meditation is deals. My meditation is activity. My meditation is moving forward. You know the diagram they do about success? There’s two of them. People think success is a straight line going up-
Matt: A straight line, right?
Grant: But this is what success really looks like, and then it looks like some kind of sperm [crosstalk 00:35:17]. This is bullshit. This is not what success is. I don’t know if you guys could see that. I don’t know if they can-
Matt: Yeah, it’s coming through.
Grant: So, look, this is insanity over here. You already did this. If you’re living on this planet, you already did the sperm run, okay? You already made it. This is what success is. Success is one step, next step. The steps should move upward, not quit, start over in the basement again, and go again. People are being told, “It’s hard. It’s difficult.” Yes, it is hard and difficult, but it doesn’t mean you go around and around in a circle like a goldfish.
Matt: Right, of course.
Grant: If you’re doing that, it’s because you have the wrong data. You just have the wrong information. If I put in two plus two in my calculator, I’m going to come out with the right number. If I come out with five, there’s something wrong with the calculator, nothing wrong with me.
Matt: Have you ever taken a step backwards in order to take a step forwards?
Grant: Oh yeah, absolutely, okay, but I didn’t go from here to over there, right? That’s what people do. They leave. They go to the bar. Why’d you go to the bar, dude? That wasn’t part of your business plan. That’s why people are going around and around in circles.
Matt: Got it.
Grant: Okay. I had a guy moving in a direction and then, let’s say I’m a gym coach. I’m working out with somebody. I’m trying to help you lose weight, okay? What happens is we’re moving up, one, two, three, four, moving up the stairs, and you have a spasm in your back. Well, guess what? We got to back off. I got to back off a little bit. It doesn’t mean that you should go off to-
Matt: Eat donuts.
Grant: Eat donuts.
Grant: Exactly, ’cause that’s quitting now. So it means we just need to back it off, keep working out, don’t quit, don’t stop. I had a spasm in my back 10 days ago with my coach. He’s like, “You need to take a couple days off.” I said, “No, I don’t, dude. We need to do something different and I need to be in here.” So I just need to walk. I need to walk or I need to run, but I don’t need to quit, ’cause quitting means I got to start all over again, and there’s no way to quit, actually. Another truth. You can’t quit, folks. It’s impossible to quit.
I would not be surprised if the people that commit suicide don’t have a little shock for them 30 seconds later, right, ’cause what’s he trying to do? Bam, I’m trying to end it. What if 30 seconds later, he’s like, “I’m back,” and I got to deal with all this shit again? See, I think you can’t quit. I think people think they can quit and maybe … You know what, how do you quit, dude? “Oh, I’m gonna file bankruptcy.” Okay, good. Well, you got to start all over again, then.
Grant: “I’m going to rob, what’s his name, Bernie Madoff. Bernie’s going to cheat everybody.” Sooner or later, bro, you’ve got to pay the price. Maybe the whole death thing is not the way out. Maybe there’s no such thing as quitting. It’s just starting over again.
So I don’t want to start over again. I want to move to the next level and I want to build from there to the next level. Many times, it means I’ve got to fortify right here, right? I get to this level and I’m like, “I need more employees. I need more resources. I need a bigger office.” But most people are not even trying to get more, dude. They’re trying to hold on to what they have down here. If you’re trying to hold on to what you have, it will go away. You cannot do it. It’s impossible. You have to grow it.
The line’s either going up, you’re either going up. The flat line will fall, okay? This line may even fall because of gravity, right, because of economic conditions, because of things happening. This line for sure will fall, okay? It’s going to put you in trouble and you’ve got to start over again.
Matt: Yep. I see it every day talking to prospective clients. They kind of fall into two categories, those that are playing not to lose, those that are playing a life of defense, and then those that are playing offense. Those are the people that I want to work with. Those are the people I want to play with and win.
Grant: The housing industry is built on people that want to settle down. You don’t have a product called a house if people don’t want to settle, okay? The house provides settling. I don’t mean the house as an investment, I mean the house as a place to live.
Matt: Right. Okay. Yeah.
Grant: You get to buy a house, fix it up, flip it to a guy, he’s like, “Oh god, man, we love this house.” It is built on the premise that he has a safe place to live. You can’t sell me that because I’m not interested in a safe place to live. I’m interested in creating things.
Grant: See, I’m not a player for that. I’m more likely to buy a watch than I am a house.
Matt: Anybody can do what we do, but based on what you just said, most people won’t do it. They’re looking to settle, right? For me, that’s where the opportunity lies is that most people won’t do it.
Grant: That’s right. They want it done for them. You guys can do it for them, man.
Matt: Well, Grant, I really appreciate the time that you’ve spent here with me. It’s not lost on me. I really appreciate it. I know you are a busy guy. This is a timely episode. It’s going to go live tomorrow. What’s in your future right now that you’re most excited about that you want people to know about?
Grant: I don’t know if I need other people to know about it, but I’m going to build, just for the record so that we have this … What’s the date today? April what?
Speaker 2: 24th.
Grant: April 24th, 2019, Grant Cardone announces to the world on Epic Real Estate Investing, Cardone Capital will become a $10 billion fund. I’m going to have $10 billion of assets under management. We’re going to raise $3 billion to do that. Okay? I’m going to make the investors 5 to 6%, 8, maybe 10% per year cashflow on the money raised, and then I’m going to give them back their capital at some point in the future, because we’re going to refinance the portfolio, and then we’re all going to stay in for the ride ’cause we’re probably never going to sell any of this stuff, and one day it’s going to be worth $30 billion.
Or, Goldman Sachs or Blackstone’s gonna come along and say, “Hey, your $10 billion asset, we want to buy it for 12.” I’m sorry. No, no, “We want to buy it,” ’cause I’ll have to get 13 to make the return I want. They said, “Look, it’s worth 13. We will give you 16,” and I’ll walk away with … Let me see. On that deal … Yeah, I would end up with about $2 billion in cash.
Matt: So April 24th, we’ve declared $10 billion at Cardone Capital. Do we have a deadline for that?
Grant: I don’t really believe in the deadline thing. People say it’s not a goal if I don’t have a deadline, but I can’t do a deadline on-
Matt: There’s another truth that we don’t agree with, right?
Grant: I don’t believe in time. Time is manufactured, dude. Time is manufactured. Come on, man. This ain’t the only planet. So some dude, some dude came out with his little solar dial a thousand years ago, “I got it figured out now. You see, see, the sun, this is 12. That was made up. And this is three. That’s made up, okay? That’s March. This is January.” All this stuff is made up, because you’re making it up based on this one planet, ’cause it aint 12:00 on Jupiter. What’s up, champions? So, dude, why would I put time, why would I put a date on the 10 billion? I think it’s going to be three years, in case you want to know, though.
Matt: I don’t know. I was like, “Why wouldn’t you?”
Grant: Yeah. I put three years on it. I think I can do this. I raised $180 million the first 18 months. I think I can raise 300 million this year, 400 million next year, 2020. I don’t know. Maybe I come up short. Whatever, dude. It’s all good with me. I’ve been short my whole life.
Matt: All right. Well, world premiere. Everyone’s hearing it here first. Grant, it’s been an absolute pleasure. Let’s do this again sometime.
Grant: Dude, every year. We need to make this an every year thing, man. Say hi to my friend.
Speaker 3: Hello.
Matt: Hello, and what is your name?
Speaker 3: [inaudible 00:43:31] What’s your name?
Matt: Nice to meet you.
Speaker 3: Nice to meet you.
Grant: His name’s Matt.
Speaker 3: Okay.
Matt: Very good. All right.
Grant: Miss Scarlet. Hey, say hi to everyone. It’s called Epic Real Estate Investing.
Speaker 3: I’m waiting with the other … I was waiting with [inaudible 00:43:47].
Grant: Tell them real estate investing is epic. Can you say that?
Speaker 3: Real estate investment is epic.
Grant: Thank you, Matt.
Matt: You bet. All right. Take care, Grant.
Matt: All right. God bless to your success. I’m Matt Terry. I’ll see you next week on another episode of The Epic Real Estate Investing Show. Take care.