[Encore] 5 Steps to Bigger Profits Flipping Houses That No One Is Telling You About | 591


 flipping houses

Did you know that despite the general hype about flipping houses only 3% of flippers crush it while others struggle? Today, we are showing you the 5 steps to follow if you want to join the club of those who nail it. You can do it regardless of your real estate experience! And if you wish to know what actually makes the difference between those who succeed and those who don’t, why you should know your customer, and how to promote your property, stay with us.

What You Will Learn About [Encore] 5 Steps to Bigger Profits Flipping Houses That No One Is Telling You About:

  • Where you can find a free course we created for you
  • What you need to know to become successful at flipping houses
  • What equity is
  • Why you have to know your customer
  • The positioning strategy
  • How to promote your property
  • How to broadcast your message
  • An example of a conversation with a customer
  • Jeremiah Johnson’s case study
  • How to become a badass real estate investor quickly
  • The 3 reasons why people fail at growing into one

Whenever you’re ready, here are a few ways we can help:

Work with me One-on-One

If you’d like to work directly with me on your business… go to REIAce.com, share a little about your business and what you’d like to work on, and I’ll get you all the details!

  • Would you like to meet in person? Our next live event is right around the corner! Go to EpicIntensive.com for the details.
  • Become an Epic community member at The Epic Real Estate Investing Show 
    One of my favorite things to do is share with investors the latest and greatest tactics and strategic friends I make. I do it every week and you can listen in by subscribing to The Epic Real Estate Investing Show podcast on iTunes – Click Here.
  • Grab my book, Epic Freedom ($1) 
    I frequently hear from people looking into investing in real estate for the first time, “How long is it going to take?” So much so, I wrote a short book about the 2 easiest and fastest strategies to a paycheck in real estate. You can grab a copy for $1 and I’ll pay the shipping – Click Here.
  • Join our Badass Investor Program and be a Case Study 
    I’m putting together a new Badass Investor case study group at Epic Real Estate this month… stay tuned for details. If you’d like to work with me on your real estate investing, go to FreeRealEstateInvestingCourse.com to get started.
  • Also, check these out:


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Speaker 1: This is Theriault Media. Broadcasting from Theriault Studios in Glendale, California, it’s time for Epic Real Estate Investing with Matt Theriault.

Matt Theriault: All righty. Hello, hello, and welcome to The Epic Real Estate Investing Podcast. This is the show where I show people how to escape the rat race used in real estate, and to make this happen for you, the first step is just shifting your focus from making piles of money to creating streams of money. That’s where it begins, and you only have to do that one time. Just do it one time, embrace it, follow it up with action, and your escape from the rat race is going to move at least 10 times faster than those that choose the alternate path. And just to clarify, this is not getting rich quick. That’s not what we’re about here. But it is get rich quicker, and getting rich permanently.

We get started down that path or restarted, I’ve created a free course just for you. Go to freerealestateinvestingcourse.com and you’ll get a crash course there on how to find deals and the two quickest and easiest strategies to a paycheck in real estate. And then just stay tuned here each and every week, and I’ll show you how to put that paycheck to work for you in a way that it works harder for you than you did for it. Deal?

All righty, so picking up from where we left off last weekend in turning you into a bad-ass real estate investor, I said we were going to work on building your lead machine this week, right, and I’ve got a slight change of plans. Slight change of plans, and here’s why. You know you’ve heard me say multiple times on this show to travel as far as you can see, and when you get there, you’ll see further, right? Absolutely true. And you’ve heard me quote Dr. Martin Luther King many times that you don’t need to see the whole staircase to take the first step, which that is true as well. And it is the fastest path to getting anywhere. Just get started. Just go and make adjustments along the way, because you know, you can’t steer a parked car. I’ve said that a few times here as well.

This is the way that it works for me in just about everything I tackle in life, and this is the way it will work for you, as well. But over the years, I’ve got some non-believers out there. I’ve got some people that are hesitant and a little bit skeptical, a little bit nervous, maybe even a little bit fearful of even taking that first step. So there are some out there, maybe many.

So the change in plans for today’s episode comes from this idea that over the last eight years of this show, and thank you so much, we would not have been here for eight years if it wasn’t for you and sharing this show with your friends and your family, your network, but over the last eight years, I’ve never really strayed from the philosophy of moving at the speed of instruction. That’s the quickest way to get anywhere. You just got to move at the speed of instruction. As soon as you learn something, boom takes action. And then travel as far as you can see, and when you get there, you’ll see farther. The more action you take, the more distance you travel, the more wise and smart you’ve become about what you’re after, and you see farther at that point.

I’ve helped countless people reach there real estate investing goals, and I’ve been sharing a lot of those stories and case studies here on the show recently. So I know it works, because I’ve got a lot of proof, a lot of evidence, and it’s starting to really stack up. But does it work for everybody? You know, some people, they’re just wired differently, and that’s okay. So for those that need to see the entire staircase before taking the first step, does change in plans … This is for you. This is actually for everybody interested in getting some quick results, right? If I’m sounding differently, I forgot to even mention this, I’m on the road. I’m traveling this is my room, my hotel room. I’ll be back in the studio next week, and hopefully, this is clear enough and everything sounds good.

Today’s new show is really, really important. This is really for everybody that just kind of needs to see the whole picture before they get started, and I understand that. So when we laid out the big plan, the bad-ass investor plan, and we did that a couple weeks ago, I gave you the nine profit accelerators. And you’re going to need all nine of those to be a bad-ass, but I’m going to go over the three that’ll get you the results the fastest. Okay? We’re going to go over to one, know your exit, two, get leads, three, control those leads. You need all nine, but if I could give you some sort of shortcut to get you traction quickly, these would be the three, okay?

We’ll cover number one today; know your exit. Out of the three, flip, hold, and finance, those are the three profit accelerators of the exit component. Flip, hold and finance. It’s the flip that you can get you to traction the fastest, so we’re going to cover five things today about the flip. We’re going to cover one, calculating your equity; how much actually is there. Two, knowing your customers and what do they want. Three, positioning accordingly, position accordingly. Four is to promote, to promote, to promote. And number five is control the customer. Okay?

So today I’m going to help you get it and help you quote unquote get it. If we are at The Epic Intensive, we get it done, but we’ve got limited time today, as well as there is only so much we can cover and do and accomplish in this type of format. That’s really why attending The Epic Intensive is so important, because we’re live. We’re working together. We’re side by side and we’re getting it done. But at the very least today, I’m going to help you at least get it, okay?

So let’s get into it. Deal? All right. So it seems everybody’s flipping properties right now, right? It seems that way, sure. People are, they’re posting pictures of their checks on Facebook. It’s fun to do that. I encourage it, actually. I think it’s really good to reinforce your own belief and confidence, and I think it does a great service to those and gives hope to those that are trying to do the same. It gives them real-world evidence that what they’re doing is real and it works.

More TV shows coming out on the flipping subject. The novice investors are getting into this and they’re having some success. It definitely works. But the truth of the matter is 97% of flippers, they struggle. 97%, while only 3% really crush it, really make something of themselves and create a really good income, and create a business, and create some longevity out of it. But only 3%. Why is that? Is this 3%, are they more experienced? Do they work harder? Are they smarter, more talented? Are they gifted? No, none of the above. The only difference between the 3% that are crushing it and the 97% that’s struggling is that the 3%, they know how to market. That’s the difference. They know how to market. They understand to flip properties, it’s not so much the investing business as it is the marketing business.

So today I’m going to show you how to market to flip properties. So as I mentioned, there are five things that we need to cover, and once you’ve got a property under contract and you’ve decided that you want to flip it, you’re going to want to be able to one, calculate the equity, two, you got to know your customer, three, you got to position accordingly, four, you got to promote, and five, you got to control the customer. All right? So just kind of think out of those five, which one of those do you need most and why. So calculating the equity; how to do that. Or how to know your customer; where to find your customer, knowing what they want. Or positioning your flip accordingly and properly inside of the market. Or is promotion your point that you need the most? Or do you have difficulty getting control of your customer? All right, so which one of those do you need most, and why? Think about that.

Okay, so let’s talk about point one, evaluate the equity. Evaluate the equity. Now equity, that’s the difference between what you have it under contract for and what you can sell it for. Equity is the potential profit, okay? What you have it under contract for and what you can sell it for. You’ll want to decide how much of that profit you are willing to give up in order to get the balance of that equity or the balance of that profit in the time that you need it. Okay?

So for example, if you need money fast, and that’s going to change, sometimes you’ll need it fast, sometimes you can take your time because you don’t need it right away. Let’s just say if you need the money fast because you’ve got your next marketing campaign. You got to fund that, or you got to meet payroll, or you got to pay rent. Or in most cases, you don’t have the money or you don’t want to use your money to close the deal, and that timer on your contract is running, so you got to do this fast. These could all be reasons for needing money fast, and the more meat on the bone that you leave on your deal, the more equity that you’re willing to share, the faster you should be able to find a buyer and close; someone to flip the property to.

If you don’t need the money fast, for example, and you want to go for maximum profit, meaning you don’t want to share any of the equity, you want it all for yourself and as much of it as you can get, you can close on the property. You can fix it up. You can increase the square footage, you can change its use, whatever you think that’ll push the value of the property to its maximum, and then you can just wait until you get it. So those are really the two extreme sides of the spectrum of getting fast money versus slow money, and then you got everything in between.

So that’s point one, calculating the equity and then deciding on how much of it you’re willing to give away based on how quickly you need to profit; how quickly you need to get paid. Okay? Point two, you got to know your customer and you got to know what they want. The only way to really get what you want … and I shouldn’t even say really, I think this is very true. The only way to get what you want is to give enough people what they want. It’s a basic premise of getting rich, made famous by Zig Ziglar. I don’t know if he was the originator of it, but he certainly made it popular.

Now, after calculating the equity, you should have a good idea as to who your customer will be. For example, if you need fast money again and you’re willing to sacrifice some of your equity to get it, your most likely customer is going to be another investor, and likely a cash-buying investor for the fastest close. In most circles, that’s referred to as wholesaling. And on the other end of the spectrum, after you’ve fixed the property all up and maybe added some square footage, you’re a most likely customer would probably a resident owner; someone that’s actually going to purchase the property and make it their home. And there’s everything there in between, and frequently dictated by the marketing conditions or market conditions. But your customer could be a buy and hold investor, could be a resident owner that wants to fix it up themselves. The point being that there are different types of customers that want different things, and you have to know who they are and what they want before you can market to them. Okay? So that’s point two, know your customer.

Point three, you have to position accordingly. Once you know your customer, you want to position the property within the market so that it’ll be the most attractive to your customer. You want to catch their eye and catch their eye first. So, again, different things are going to attract different people, different customers. If your customer is going to be an investor because you want the money fast, what does the investor want? You have to decide on what the investor wants.

Overall, the investor, they want ROI. They’re in this to make money, so they want a return on investment, but specifically, mostly they’re looking for a deal. They want equity, they want a low price, and they want the lowest price. So look at your competition in the market. What properties for sale are similar to yours? Look at what’s … excuse me. What’s similar to yours, and where are they priced? And then you want to position yourself at the bottom of the price range, or even position your property to be the lowest price in the market. Be the best deal in the market at the time. At that time, you want to be the best deal on the market.

Now many people, they get scared of this positioning strategy because they confuse underpricing with underselling. They confuse underpricing with underselling. I mean I didn’t say to let it go as the cheapest price in the property, but rather … or in the market. I’m not saying sell it as the cheapest property in the market, but rather be the lowest price in the market. Just because you price it low doesn’t mean you have to sell it.

Oh, see it’s that low price that’s going to get all eyes on your property and all the eyes first. As a marketer, that’s what you want. That’s the objective. You want to get a maximum number of eyes and you want to get those eyes quickly. So you want maximum exposure. Positioning it this way, it’s the first step to actually getting that maximum exposure. It’s just the first step, but it works really well and it accomplishes a lot.

We’re going to focus on exposure. You’ll hear me talk about exposure because there’s a basic marketing premise that exposure creates demand and demand drives value. So if you get a lot of eyes looking at your property, that creates the demand. Then when demand goes up, what happens to the price? Yeah, the price goes up as well. There’s really not much difference here if your customer is going to be a resident owner. They like deals too.

So positioning this way for pretty much all your customers is a solid strategy. So that’s point three; position your property to be the most attractive in the market. And because all of your customers will be human, all humans like a deal. So position your property as a deal. It’s being a low or the lowest price that’s going to accomplish that for you in the market. Okay? All right. So that’s point three.

Point four. You gotta promote. You’ve got to promote, promote, promote. This is like where the marketing really happens. So you’re now positioned correctly. Now it’s time to promote the property. Again, we’ll return back to focusing on what it is that your customer wants. It’s such a thing that you have to have at the front of your mind at all times. What do they really want? Not what you want. Because people get confused. They get desperate. They get sloppy and they start focusing more on what they want and then all of a sudden they don’t attract the customer that they’re looking for. So, the customer. If you give them what they want, they’re going to give you what you want, right?

So what is an investor, buyer want? They want a deal. They want equity. They want an opportunity. They really love it when they feel like they got a steal. So give them what they want in your promotions. You know, “Investor gives up, pick up where I left off 40% below market.” That might be a really good headline for your marketing. See, you’re promoting opportunity. The investor gave up, you’re promoting equity, 40% below market and you’re promoting a steal, like, “Pick up where I left off. You get to pick up right here. I did half the work and you can just steal this from me and make a bunch of money”, right? So that’s an idea of what a headline might look for your marketing. You’re giving them what they want in your headline.

So what does a buy and hold customer want? Buy and hold customer? What do they…? They’re gonna buy the property and they’re going to hold it for income. They want ROI. They want stability. They want cash flow. They want leverage. So give it to them in your promotions. You know, 15% cash on cash return. Tenants and property management in place. Easy financing in place. So it’s all that stuff is covered. You got the 15% cash on cash return. They got the ROI. They see the tenants and the management already in place. They’re going to start getting their ROI from day one and it’s probably a stable investment because the property management is already there and we got easy financing in place.

If you’re not going to finance it yourself, then you just connect them with a mortgage broker that’s on your team. Okay? Just put the financing in place so it’s quick and easy for them. But that’s what’s going to attract. That’s marketing. That’s attracting your right customer.

Now if your customer is a resident owner, they’re going to live in the property. What do they want? Right? They want comfort. They want clean. They want safe. Sometimes they want luxury. They want convenience. Sometimes they want status. So give it to them in your promotions.

What I see a lot of people do is they take what the resident owner wants and they put that in their marketing to the investor like, “Cute little house in a great neighborhood” and they’re marketing that to investors. That’s not what investors want. They want opportunity. They want a deal. They want equity. They want a steal.

The person that’s going to live in the property, they want the cute little house in a great neighborhood. Got it? So make sure that you’ve got your message is what your customer actually wants, that you’re promoting the right message to the right people. Okay? So that’s the essence of creating your promotional message. Nothing more than focusing on giving your customer what they want.

Now, you want to broadcast your message. You want it everywhere. You want to achieve maximum exposure. To do that here, at Epic, we created a 20 point marketing checklist. A 20 point marketing checklist because basically every time we get a property under contract, we pull out the list. Actually, our virtual assistant pulls out the list, and she starts from the top of that checklist and just kind of works her way all the way down, one step at a time.

Once she gets to the bottom, the 20th point, we have achieved maximum exposure. So we just do that every time so we never miss anything. We know we always get maximum exposure with every property we get under contract. If you’d like to get a copy of that checklist, you can. You can grab it at epicmarketingchecklist.com. Go there and you can download it for free. So that’s point four. You gotta promote, promote, promote.

Okay, so point five. Gotta control the customer, control the customer. So now that you’re positioned correctly and your promotions have achieved the maximum exposure, your phone’s going to start ringing. Your inbox, it’s going to start filling up. So you’re going to have to actually talk to people, right? So what do you do now?

Well, you have to take charge. So important. Understanding that you have the deal, you are in control. So recognize that and seize it. Take charge. You’ve got all the power. It’s much more difficult to find the deal than it is to find the money. That’s why all of these people with the money, that’s why they’re calling you because you’ve got the hard part done. You are in control. You got what they want. Okay.

So when they call, take control. Create urgency. Let them know they have competition, but not so much that they get discouraged and disappear. Give them hope. Let them know you’re fair and you don’t play games, and that’s going to give them hope. They’ll think they have a chance at getting your deal. So they’re going to take the appropriate actions when you tell them what to do. That would be the final step, is taking charge. Tell them what to do for them to get your deal. Like coach them up. Let them know, “This is how you can get this deal. This is how you put an offer together like this. You get it to me in here and you send it right away. You could probably get this deal.” Give them instructions on how to win.

You know, an example conversation might sound like this as they’re inquiring about the property, they’ll be hinting about price. They’re trying to feel it out, see what’s really here. They want to know what you’ll really take. Your response would be something to the effect like … This is going to be different in every scenario, but this is an example. I could say, “You know, I’m getting some good inquiries on this property. I have some more offers coming in very soon. Getting a lot of inquiries, a lot of calls. I’m not sure though if I’m actually going to get the price that I want, but I am going to be making my decision quickly. So if you send me an offer with your highest and best price, you’ve got as good a shot as any. Put your offer in writing and email it to me right away. Email it to …” blah, blah, blah, blah, blah. Something like that. So it covers all the bases, right?

Letting them know they got competition. “Hey, I’m getting some good inquiries”. Right? Letting them know that there’s a lot of competition, but I’m also letting them know I’m probably not going to get my price or whatever I’m marketing the property at, that’s probably what it’s going to be. So they’ve got competition, but it’s not being driven up like crazy. Then I also let them know I’m gonna be making a decision quickly so they better take some action or else they’re going to lose this deal. So I’m creating urgency.

I let them know, “If you send me an offer with your highest and best”, so I’m telling them to put their highest and best foot forward first, and I let them know that “You’ve got as good of a shot as any. Just put your offer in writing and email it to me.” So I want them to send me a purchase agreement. “Put your offer in writing on a formal purchase agreement and email it to … ” blah or, “Fax it to … blah, blah, blah. Tell them exactly what to do.

So when you do that, you cover all the bases. Because if you don’t do that, you’re really going to be wasting your time with a bunch of indecisive tire-kickers. Right? You have to force them to take action or they’ll just gonna operate on their own time. You gotta create urgency. You gotta give them hope and you gotta tell them what to do. Okay?

It makes me think of Jeremiah Johnson. When we met, his goal was to replace his day job’s income and quit. He wanted to quit his day job. His big problem was his fear of going out on his own. He was really wondering if flipping would work in his market. And he did … How do you flip if you don’t have a bunch of buyers? Like you don’t have this giant buyers list.

He also wasn’t sure if there would even be enough opportunity. Would he be able to find enough buyers or money to create a consistent income? That was his big fear. He almost didn’t sign up to work with me and to [inaudible 00:20:55] because of really the expense initially, but then he was just kind of unsure if The Epic Coaching would even work, let alone if flipping houses in his market would work or even if he would work.

So here’s what he did. When we met, we broke it down to three key areas. We need to market to sellers first and then let’s reverse engineer the [inaudible 00:21:16]. So we reverse engineered the amount of leads that you need to create and generate the type of income that he’s gonna need to quit his day job. So we just kind of reverse engineered that.

Then it was, when you get the contract signed from the seller, then we’ll need to market for buyers. So I gave him the 20-point marketing checklist to follow each time that he got a property under contract. Then the third thing was to just look for the cheapest and fastest money available to get it done. You know, in order to start building up some reserves to make his transition from full-time day job to full-time real estate entrepreneur, those were the three basic steps. We’re going to go look for sellers. We’re going to look for buyers and then we’re gonna look for the cheapest money available and we’re going to try and do this quickly and put a bunch of deals under your belt so we can put some reserves in your bank account. Then you can actually make that transition in comfort.

So we put that plan in place. Here’s what he got after just a couple of deals under his belt. His confidence literally went through the roof. Then he came to the realization that “This day job is costing me money. It’s too expensive to stay at my day job.” He came to the conclusion, “I need to quit right now. I need to commit to flipping these properties.” So he did. That was just about eight months ago. It wasn’t that long ago.

I interviewed him recently for Financial Freedom Friday if you caught it. If you didn’t, you can listen to his story as told by him out of his words and you can do that. That was episode 294. So he was able to flip 60 properties in his first six months and he ain’t looking back now. So Jeremiah total flipping badass.

All right, so summery. To flip properties, it’s really more about marketing than it is investing. The only difference between the 97% of the struggling flippers and the 3% that is absolutely crushing it is they know how to market. How you properly market your flips is one, you gotta know your equity and how much of it that you’re willing to share and that’s going to determine the speed of your sale. You got to know your customer, right? You have to know what they want. You have to position the property accordingly within the market and then you got to promote. You just got to keep on promoting, going over and over and over, promote, promote, promote.

Then when those leads start coming in, the phone calls start coming in from buyers, the emails start coming in from buyers you gotta control the customer. You gotta control them. You gotta give them hope. You gotta tell them exactly what to do and give them instructions on how to actually win.

So enough about the case study. How do we turn you into a badass case study, right? So you’ve got a couple of options. You can continue to listen to the podcast, do what you’re already doing, and do your best just to piece it all together. This approach certainly works.

Mr. Ryan Bagley, that’s exactly what he did. He did it this way. He’s been a long-time listener of the show for years, and he’s been able to successfully exit the rat race from what he’s learned right here on this show. I just met him recently. I had no idea how long he’d been listening, I had no idea [inaudible 00:24:13] he shared this whole story with me at, I think it was in St. Louis, the St. Louis Intensive. So, you can certainly do that. He’s been able to do that. And, if you’re okay with waiting years and going slow, it works.

If you want to go fast, though, like Parker, Corey, Justin, Jill, Josh, so all the different people in case studies I’ve shared with you on the show recently, you can go to epiccasestudies.com, fill out the application in the same manner that all of the aforementioned names, they did it. You follow in their footsteps, you do what they did in the manner they did it, you are likely to get the same results. So, if you go there to epiccasestudies.com, let us know that you want to be a badass, too, and we can take the next step from there.

What I’ll do right now is I’ll just play you the audio right now from the video announcement that I made about this last week so you actually know why the tickets are now good for two people.

Hey. Matt here from Epic Real Estate and, you know, I just totally got called out of which has resulted in a very special announcement for you.

Last night, I had dinner with a really good friend and a mentor in many respects. I told him what I did a couple of days ago, and I was seriously shocked at his response. His mouth just dropped wide open and he totally called me out. It was obvious I did something wrong and he [inaudible 00:25:29] yelled at me to go make things right with you. So, I’m here to make things right with you, all right?

I don’t know. You remember the other day I released a short training video about the three reasons why you will fail as a real estate investor, and the response from you really caught me off-guard. It could’ve been maybe the most feedback I’ve ever received from such a short little video. I heard from so many different people. Here’s what I said about the three reasons that you’re going to fail as a real estate investor.

The first reason is you don’t believe that real estate works. I didn’t get a bunch of pushback on that one. It’s pretty common knowledge that real estate is the number one wealth-builder on the planet, so if you don’t believe real estate works, I’ve got a long list of stats and names that I could share with you. But, probably the simplest and most comprehensive stat is per the Department of Health and Human Services that 74% of the wealthiest 1% either made their money, or they preserved their money, their giant fortunes, in real estate. The numbers don’t lie. It was these other two reasons, though, that generated all of the hoopla.

The second reason was that you don’t believe that you will work, and many responses came back to me like, “Matt, I thought you were talking directly to me. I just swore you made that video just for me.” The replies were, like, “It just seems too good to be true,” or, “I tried it before, and it didn’t work,” or, “I don’t think I have what it takes,” and various versions of that sentiment.

As I said earlier, hey, if you’ve got a proven badass plan, you got the proper tools and resources at your disposal and multiple channels for support should you ever get stuck, there’s no reason why anyone can’t be a successful real estate investor. It’s not rocket science. It’s pretty simple. In fact, you and I have likely never met, and I can guarantee that people with far less than this have experienced amazing results. If you could have that badass plan, the tools, the resources, and the support, how could you not make this happen for yourself?

I got to tell you, we aren’t getting any younger. If you’re going to make this happen, what are you waiting for? Yesterday, you said tomorrow, right? The rest, it’s up to you. I give you everything I’ve got each and every week here at Epic. Now, you’ve got to bring you to the party. Meet me halfway. We’ll do it together, okay?

Now, the third reason that you will fail is that you and your spouse aren’t on the same page when it comes to finances. You don’t have your spouse’s support. Your spouse doesn’t believe in you, and that’s not their fault, either. Again, we’re getting back to you.

The reason you don’t have your spouse’s support is that there was a moment in your past, perhaps multiple moments, where you gave your word to something, or you made a promise or a declaration, and you didn’t follow through. Now, you may not remember exactly what that was, maybe you do, and maybe your spouse doesn’t really recall it either, or maybe they do, but it’s in their subconscious for sure, and the subconscious, it just doesn’t forget.

It’s this third reason where the majority of the responses came from are all in the vein of, “Matt, you’re so right. I’ve come home with several grand ideas over the years, and none of them have worked out like I thought. But, you’re right. It wasn’t the thing that didn’t work. It was me. I didn’t follow through. Matt, you hit the nail on the head.” Lots of responses like that.

How do I know this about you? Because I’ve been there. I used to be you. Then many of you asked, “So, what exactly did you do, or what would you say to your spouse to fix this?” I’m going to tell you not what I would say, but what I did say. This is how I straightened it up and got my spouse back on my side.

First, I sat down with here and acknowledged everything at every place in our relationship where I’d made a promise, and I didn’t keep it. I told her that I can see how this might have landed for you, and the impact that it had on our relationship, and I’m sorry. I apologized. I told her I’m aware of it, and I’m going to honor my word with you from this day forward. So, I got clear with her, I ‘fessed up. I took responsibility for my contribution to all that mess.

Then I made a new promise from a nice, clean, clear space that I would honor my word from that day forward. In short, I did restore my integrity in our relationship because without integrity, nothing works. Life doesn’t work for sure.

The second thing I told her I told her how important our financial future is to me, for us, and that our only way to ever achieve any sort of financial freedom is through real estate. I’m going for it and I need your support. Do I have it? That’s right. I just flat out asked her. She said yes. But, that only happened because I got straight with her first. You got that, right? Good.

So, the third thing I said, I made a commitment to her and to myself that this time, I would not fail. I would follow-through.

The fourth thing I did, I started to involve her in everything I was doing. We listened to podcasts together, we’d analyze properties together, we’d make decisions together, and she really got into it. So much so that she started attending REIA meetings with me and workshops and networking events. She started going to all that stuff with me.

I think that was the big shift. What ultimately created the momentum that we needed was she was getting all of this information firsthand, not indirectly through me. I was no longer the messenger. So, we consumed the information together, then we would discuss what we noticed, what we learned, what actions we were going to take, and there was no turning back from that point. Here I am, 10 years later, showing others how to do the same.

So, back to the beginning of my story and the big announcement. In the interest of your success, because that’s what I am interested in, should support from your support be something that maybe holding you back? I extended the invitation to he or she and that they could come for free. Essentially, the Intensive ticket would be good for two people, and then I suddenly mention at the end if you don’t have a spouse, go ahead and bring a business partner or bring a friend.

This is where my friend at last night’s dinner, this is where he totally lost it. This is where he called me out. He said, “Are you crazy? You mentioned bringing a friend just in passing right at the end?” He said, “Matt, if you’re really interested in people’s success, one of the most powerful things you can do for them is to help them create their environment of like-minded people. The people that you surround yourself with will determine your outcome. They say your network is going to determine your net worth.”

He said, “You have a responsibility to make this a bigger announcement than just mentioning it on a little YouTube video. You’re out of integrity with your audience,” he told me. “So, first thing tomorrow, you have to restore integrity with your audience. Make the announcement that everybody can bring a friend, a friend, a business partner or a spouse. Bring somebody.” As the saying goes, “If you want to go fast, go alone. If you want to go far, go together.”

So, here it goes. Whether you’ve already purchased your ticket, or you’re about to, think about who you’re going to bring with you. Who are you going to go far in real estate with? It would be a great gift for them, but it would be an equally great gift for yourself. So, if you’ve already purchased a ticket, please send me an email with your guest name to [email protected] and put ‘Epic Intensive’ in the subject line. [email protected], and then put ‘Epic Intensive’ in the subject line with your guest name. I’ll make sure that you’re registered.

Now, with that said, I might not have room for everybody to bring two people. I’ll have to close the doors to registration probably sooner than I thought. I seriously do have the capacity for just a limited number of people. So, go to epicintensive.com, submit your registration to reserve your two seats, and then start to think about who you’re going to bring with you, and then call them and give them the great news.

Oh, and you two can actually get started together right now because, as soon as you register, you get access to my $10,000.00 in 30 Days Blueprint. As soon as you register, you’ll have immediate access to that, and then you can start together right now, all right? So, The Epic Intensive, it’s quickly approaching. Don’t wait. Not maybe later, not maybe tomorrow, not someday, not next year. No. We only have control over two moments in our lives, that’s here and that’s now.

So that was the announcement that I made last week. Now, let’s go ahead, and we’ll wrap up today’s episode. Your options to becoming a badass real estate investor: You can do nothing and continue to listen to the podcast. It’ll eventually happen. Or, if you want to go fast, go to epiccasestudies.com and apply. All right.

Next week, we’re going to cover step two of this shortcut and that’s automation, specifically when it comes down to generating leads and managing those leads. God bless to your success. I’m Matt Theriault, living the dream.

Speaker 1: You’ve been listening to Epic Real Estate Investing, the world’s foremost authority on separating the facts from the BS in real estate investing education. If you enjoyed the show, please take a minute to visit iTunes and share your thoughts. Thanks for listening. We’ll see you next time here at Epic Real Estate Investing with Matt Theriault.