David Meltzer, Sports 1 Marketing’s CEO, knows how it is to attain the highest heights, hit the lowest lows and climb up again. In this encore episode, David is here to tell you about the core values and philosophy that allowed him to shine anew after losing millions of dollars. Listen about his rise and fall, learn what unconscious competency is, how it affects your life, and why he wrote the book, Connected to Goodness.
What You Will Learn About David Meltzer – Connected to Goodness [Encore]:
- How David Meltzer went from being a multimillionaire to bankruptcy
- The 4 values for success
- Why you should try to recognize and break the patterns in your life
- David’s motto and his primary focus
- How to ask big
- His professional and personal goals
- The commonly held truth that makes him cringe
- The pragmatic approach of David’s book, Connected to Goodness
- How to get in touch with David Meltzer
- Watch the full video version of this episode on YouTube!
Whenever you’re ready, here are a few ways we can help:
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Speaker 1: This is Theriault Media.
Matt Theriault: Hello. I’m Matt Theriault of The Epic Real Estate Investing Show and welcome to another episode of Thought Leader Thursday.
Matt: So today I’m joined by a very successful entrepreneur who in his early 20s was at the top of his game in the business world and lecturing around the globe, but despite his success, something was missing, and this multimillionaire went on a rapid downward spiral that ended in bankruptcy. It was only then that he realized in order to revive and thrive, he needed to blend spirituality with business. So he started to meld his new found life and business outlook as CEO to sports super agent Leigh Steinberg played by Tom Cruise in Jerry Maguire, and the result of his transformation is the remarkably successful venture Sports 1 Marketing that he began with pro football Hall of Fame quarterback, Mr. Warren Moon. So please help me welcome to the show, Mr. David Meltzer. David, welcome to the show.
David Meltzer: Hey Matt, it’s great to be here. What a pleasure, I can’t wait to get into this.
Matt: That’s great. Yeah, and one thing I’m really interested in that I didn’t know about beforehand, but if you could take us back a little bit because I, like you, found success early in life that ended abruptly in a bankruptcy reboot. So what did you do to earn your millions and how did you lose it?
David: Well, first, I think what I did to earn my millions is create an unconscious competency about making money and that’s a really interesting thing that people don’t think about. From the time I was tiny little kid with a single mom and six siblings, I wanted to be rich and so I started programming myself that in order to be happy, I had to be rich. I wanted to buy my mom a house and a car. I didn’t want to be rich for myself. I wasn’t a greedy person. I’ve always been philanthropic abundant. I’ve always wanted to use my money to help people, but I definitely programmed myself from a young age just like someone would be to be a great golfer to be rich, and so I went through this journey of number one, wanting to be a professional athlete, got a college scholarship to play football, got ran over by Christian Okoye, he said, “Hey, I’m not going to make the NFL.”
So I wanted to be a doctor, visited my brother doing his residency. He was at a hospital, I’m like, “I hate hospitals.”
He told me, “Dude, be more interested than interesting.”
“What do you mean? You got to be in a hospital to be a doctor.”
I’m like, “I will be a sports doctor or a pediatrician.”
He’s like, “No, you’re an idiot.”
So then I decided like every other guy who wants to be rich might as well be a lawyer. So I went to Tulane Law School to be an oil and gas international litigator. I figure I’m going to be the richest of the lawyers and do that. And it was interesting because I actually had two job offers from law school, one to be a litigator and the other two to work on the Internet. Go to my mom and asked her, “Hey, should I litigate or take this job on the Internet selling legal research online?”
My mom, without blinking, who’s my hero said, “Definitely be a lawyer. This Internet thing’s going to be a fad.”
Matt: It’s a fad. Yes, it’s not gonna last.
David: I’m going to give you this piece of advice because as an entrepreneur I’m sure you faced this, but I made the mistake at a young age just because people loved me or cared about me, I thought they were giving me good advice, but they don’t know anything about what I was doing. And I would take the advice from people who are looking out for me, but they didn’t know anything what they were talking about. So I took the Internet job. Eight months later, bought my mom a house and a car. We sold West Publishing. I was one of the youngest executives for $3.4 billion in 1995 and that set my career off on a different trajectory with the Internet boom happening in the late ’90s. I ended up being CEO of Samsung’s first phone division.
From there it really took off and that’s where I got in trouble when I started making real money, became a multimillionaire, surrounded myself with the wrong people and the wrong ideas.
Matt: Wrong people, wrong ideas, and wrong actions I can imagine as well. Right?
David: They go right along with it.
Matt: So looking back, if there’s one lesson that you took away from that experience, that rise and fall, how have you applied that or what does that lesson to have you apply that to your life since then?
David: I think it was the taking stock in who I am, my own frequency, which I built my success on gratitude, empathy, which is forgiveness, accountability, and effective communication. And when I lost those four characteristics, those four values, it wouldn’t matter how much money I had, I would’ve lost it all and would not have been able to be successful with or without in. It really gave me that motivation, that unconscious competency that I was talking about to know, and I’m sure you felt this way and the challenges in your life, I had no fear about making the money back. I just wanted to learn how to maximize the opportunities that I was given in the past the second time around.
Matt: Let’s get practical for a second if we can. For someone that’s finding themselves at a low point in life right now that might be finding themselves it’s time to do over, what are the three things that you’d recommend that they start to do to climb out of their hole, so to speak?
David: Yeah. So I think the three things are deal with the conscious, number one; understand the subconscious, number two; and the unconscious, number three. Meaning that focus in on what you think, say, and do. Really do some introspective evaluation of, “Okay, am I thinking, saying, and doing the right things consistently every day, persistently without quit, and to the enjoyment of the pursuit of my potential?”
Then after that, look to a larger scale belief system, so I would suggest looking at, “Am I believing the right things? It’s one thing to think, say and do the right things, but am I believing the right things? And subconsciously am I programmed for whatever manifestation or success that I’m looking for?” And then finally, what I really try to do as a third piece of advice is become aware of the patterns in your life.
This is, I think, the biggest shift that most people don’t understand is I see people, I do a lot of business coaching. I see people think, say and do all the right things. They even believe the right things, but they keep attracting, since they were little, the exact same things in their life. They can’t break through. They have the same relationships. They have the same objections, the same shortages, voids, all the same things, and if they’re not aware of the patterns that they keep attracting, they can’t shift their unconscious competency. They can’t shift the energy, the DNA, your individual fingerprint in life.
When you can do those three things, start controlling the positive inputs that you have, not focusing on negative things, not creating void shortages and obstacles, not focusing on things you don’t have because you’ll get more of those. But if you focus initially on your actions, thinking, saying and doing the right things, then your beliefs, then seeing the patterns, you can actually shift everything so you don’t even have to think about it, that pretty soon you’ll just be attracting, and I know you’ve been there, Matt, where everything just goes your way. That’s the way I live my life now is that I live in the favor of the universe because I am in control of my conscious life, my subconscious beliefs, and my unconscious competency.
Matt: Nice. I think that’s the best answer I’ve ever had to that question. That was great. I don’t think you need to find yourself at a low point to apply that. Right?
Matt: Being conscious of what you think, say, or do. Make sure that you believe it and then look for those patterns. If you don’t address those patterns, you really have this almost certain future that you’re going to live into because you’re going to repeat them until you become conscious of them. Yup. I love it.
David: Yep. Exactly.
Matt: What’s your primary focus today and what does that business look like?
David: It’s really interesting because I’ve completely shifted the paradigm of value. My primary focus today is on giving. It takes a lot of faith to create and work really hard to provide value. So from the minute I wake up, I pray for 10 people that I can help, and then I try to provide as much value as I can. That doesn’t mean I don’t work, I’m up at 4:00 AM. I go to bed at 11:00, or try to stay awake until 11:00, I should say. I don’t go to bed at 11:00. I try to stay awake until 11:00.
I have shifted this paradigm of extraordinary trust in the universe where everyone I meet, including you, I’m of service. I’m trying to provide as much value as I can. Then what I believe, is by providing value, I create a void, a void not for me to fill by making promises and expectations, but a void for the universe to fill. Then the second practice that I have is I actually ask big, so the harder part isn’t doing and being of service and helping people. The harder parts for most people is to feel the [inaudible 00:09:40] than receiving and to ask big.
So as I create the voids in my life, for I giving, I now ask big. My primary focus is to create a big as a void in my vessel and then ask big for the right things and it just ends up being a great cycle of life that I’m living in right now, and I’m trying to convince as many other people to live of service, but in a pragmatic way.
My motto is make a lot of money first, then help a lot of people, then have a lot of fun. Meaning you can’t give what you don’t have. I could walk the streets of Calcutta giving away my life service like Mother Teresa, but that’s not for me. I’ve been given a gift. I want to create abundance and share it with as many people as I can to change their lives.
Matt: Interesting. So it’s give, give, give. Provide as much value as you can. You create this void. When you say you ask big, are you asking big of people that you’ve given to, or is this asking big of a higher power, or how does that work?
David: I ask and attract in person, on the phone, via email, and via the social media. So I ask people, I ask the universe, I just ask big, but you can’t do it unless you empty your vessel. And it’s a really interesting thing because people think about faith in a religious sense. I think about faith in a mathematic sense, almost in a money sense. I truly believe, even energetically, I dream every morning. When I dream and pray for 10 people that I can help, I then go right to this dream that my rooms filled with hundred dollar bills and I want to feel what it’s like to give $100 to everyone I meet and ask for $20 back. I want to exponentially give more value than I’m asking for, but I want to carry that energy. So when I’m talking about what I want to do with my life and my businesses and my speaking, I want people to feel that energy, that “Wow, he’s overwhelming me with value. I can’t see any reason why I wouldn’t want to give this to him.”
Matt: Right. Right. So is there somewhere you’re trying to go, or are you just open to wherever this type of being takes you?
David: That’s a great question. I believe in having focus of places I want to go and I usually have three priorities at one time until I get there, but I don’t attach my happiness to those outcomes. In the past, I would say “I want to make a million dollars and it won’t be happy. I’ll be happy when I make a million dollars or I’ll be happy when I buy my beach house or I’ll be happy when I get married.”
I still have those goals. Right? I still put things out there. My big goal right now is I’m 50 years old and I’m raising over a million dollars for a community center in Kenya for all the 10,000 people we’ve impacted over the last 10 years from the Unstoppable Foundation. My second big goal is, I’m 50, when I’m 60 years old or before I’m 60, I should say, I hate limiting my time before I’m 60 years old, I want every employee of mine to be a millionaire.
This is my journey, this is what I’m going. I know in order to do that, I obviously have to have what I believe was reverse tiding. I want to make enough money where I keep 10% for myself and give 90% away to empower others. I get people that give 10% of what they make, but I don’t think they’re asking big enough. Right? When I say ask big, reverse tiding is asking the universe big. I want to make enough for my kid, I have three teenage daughters, I have an eight-year-old son, I have a beautiful wife. I got expenses, so I got to make enough I’ll keep 10% and give 90% to everyone else.
Matt: Right. What’s something really big that you’ve asked for recently?
David: For me, I think that the big ask is that the one I just said, which is a big one for every employer of mine to be a millionaire by the time I’m 60. I think from the lowest employee up, that would be a great abundance. There is a personal one also that I have, which is I really believe on social media that I can impact millions of people to empower others, to empower others to be happy. So one of my primary asks is that the universe gives me the capability to reach millions of people and empower them, not just to be happy themselves, but to empower other people and be happy. I think that if we create a collective belief of happiness, more positive energy, that a lot of the different destructive diseases, disasters that we have will be alleviated by positive energy, a collective belief. And to me that’s a pretty big ask. It takes a lot of faith.
Matt: Well, if it means anything, I think you’re on the right track. I think it’s working. I follow you on social media. I’m a big fan and I recommend everybody else to follow you as well because you’re really insightful and it’s not the common advice, right? I can tell you’ve a lot of experience and you’re just not regurgitating stuff that you got out of a book and you’re very refreshing. I enjoy following you.
David: Thank you.
Matt: With that said, I know you do a lot of speaking and I know you share the stage with a lot of big names and people and really smart people, bright people. What’s one piece of say advice you commonly hear out there that you kind of cringe like, “Oh, don’t say that or don’t follow that. I would say that differently,” is there something out there like that?
David: Oh dude, that’s a great question. Everybody asks for the consistency, not the one that makes me cringe. It’s usually, and this is including one of my mentors, right? Gary Vee, who I’m blessed to be so close to and we’re doing a lot of things together, but he mentors me, but he has the most common thing that makes me cringe, which is, it’s scarce energy of competitiveness, right? It’s like keeping score. It’s like giving to get, a trade. There’s this scarce energy. What I learned from being around the world, especially down in Africa, is I’m just amazed how many places I go where it seems like they don’t have enough. Where they’re living in a world of not enough, but they have an energy of more than enough.
I’ll give you a great quick story. I was in Africa, Mama Jane, she’s the first woman in her 300 woman group to have a TV. One of my guys asks, “Don’t the other mommas get jealous of you?”
I loved her answer because she said “No. They all come to my house and ask me how I did it and they’re not jealous at all. They want to know how to do it. Teach me how to do it. I want one.”
So my guy said, “Oh, well in America people would be so jealous. In fact, someone might come and steal it.”
Here’s a woman that has literally a dirt floor and no ceiling, right? But TV, and literally says, “I feel so sorry for your country.”
Meaning, so many people have more than enough and live in a world of either just enough or not enough, and so many people live with not enough and live in a world of more than enough. And I see what makes me cringe, is people who have more than enough and yet they live in a world of not enough or just enough. They always want more. They just can’t be present and abundant.
I want more for others, right? I want more happiness for others, but I believe that I live in a world of more than enough and I want to encourage others to live in the same world.
Matt: I like it. That’s awesome.
Last time you were here David, you left me a copy of your book.
David: I like it, right in front.
Matt: Connected to Goodness and I’ve started it. Who did you write this for? Who’s the ideal person that should read this book?
David: Wow. Somebody that’s looking for … I get choked up just thinking about it … Somebody that’s looking for a combination, a think and grow rich, a pragmatic way to live an inspired life. A step by step, just, here’s seven principles and four key elements, pragmatic advice that is derived from and transcoded from highly complex spiritual beliefs into this pragmatic, “Hey look, you want to live a happy life? You want to manifest everything you desire in life? Then just follow these pragmatic simple steps” with eighth-grade writing that tells you exactly, “Look, this is how you build a habit. This is the strategy you use. This is how you manifest something in a very pragmatic way based off of what I learned from Napoleon Hill and Wayne Dyer and all these great authors of time that sometimes to me got a little bit complex and confusing.” I just wanted to a step-by-step procedure of how I was able to manifest everything that I desired and live such a happy, fulfilled, purposeful life. I wanted to create an outline and some great, easy, fun stories with famous people and other things that people could follow.
Matt: I love it. I love your pragmatic approach. I love the math behind your faith. I think that’s just … Let’s get practical, tell me what to do. I love tactics and that’s where you’re really rich.
As you can imagine, I’ve got a wide array of people that listen to this show and I know that you, no doubt in my mind you’ve touched and inspired somebody, If someone wanted to get in touch with you, what would be the best way for them to do that?
David: If they use Instagram, it’s at @DavidMeltzer, but the second best way is just Google. I’m blessed to have such a good following that if you Google my name, David Meltzer, there’s a variety, Facebook, LinkedIn, my websites, everything’s there. So those are the two best ways to reach me.
Matt: Super. So it’s been a pleasure, David. I know you’re a busy guy. One thing I did is I went out and I bought a bunch of your books, and I want to give them to the audience. So this one, Amazon sent me one with an alternative cover. Is it the same book on the inside?
David: Yeah, that was the original self-published one and the blue one is from a publisher.
Matt: So this one’s worth a lot more?
David: It’s a collector’s item. The black covered one’s a collector’s item that Amazon says they don’t send out.
Matt: All right, well there you go. So if you’d like a copy of anything that you’ve heard today that’s touched and inspired you and you’d like a free copy of David’s book, Connected to Goodness, this is the rare version. This is the collector’s item version.
I got 10 of them. So first 10 [inaudible 00:20:25] 10. David and myself and just create a post, share with us what you liked best about today’s interview and then DM me your address and I’ll send you a copy. I’m not going to charge you for shipping. It’s all on me. All righty? So that’s how you get that.
So David, been an absolute pleasure. Let’s stay in touch. Let’s do this again.
David: I would love it. And vice versa. I want to have you on my podcast as well, Matt.
Matt: Oh, I’d be honored. Thank you very much.
David: Awesome. Thank you so much. Take care.
Matt: All right. Take care, bud.
So that’s it for today’s episode of Epic Real Estate Investing. I’ll see you next week for another episode of Thought Leader Thursday. God bless to your success. I’m Matt Theriault, living the dream. Take care.