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It's Getting Worse

Uncover Hidden Off-Market Real Estate Deals: Top 10 Strategies for Success

July 10, 20247 min read

If you're serious about finding hidden off-market real estate deals, you're in the right place.

Stick around until the end, and you'll have the top 10 strategies for uncovering off-market deals based on their reach, effort required, and potential return on investment. Let’s dive in!

10. Property Management Companies

Property management companies often know of owners looking to sell. By building relationships with property managers, you can get access to off-market deals that most of your competition will completely miss. These companies gain insights into property performance, owner intentions, and upcoming vacancies. Hang with me until the end, and I'll give you a step-by-step standard operating procedure (SOP) for all 10 of these strategies, so you can access these hidden off-market deals anytime you want.

9. Word of Mouth and Networking

Leveraging your personal and professional network can help you hear about off-market deals through conversations and referrals. Networking with experienced real estate investors and wholesalers can lead you to numerous off-market opportunities. Investors often share deals that don't fit their criteria but might be perfect for you. Wholesalers specialize in finding off-market properties and often have contracts on properties they haven't listed publicly, providing you with a steady stream of potential deals.

A bird dog in real estate is someone who finds potential property deals and refers them to investors, typically earning a referral fee for their efforts. To leverage bird-dogging effectively, you'll want to build your own network of bird dogs to bring potential property deals to you. In the SOPs that I'll give you at the end of this video, you'll learn how to build your own network of bird dogs on autopilot. Combining these strategies can significantly increase your chances of finding valuable off-market deals before they hit the public market.

8. Cold Calling and Door Knocking

Cold calling and door knocking are powerful techniques because they involve directly reaching out to property owners. These methods may not be the most efficient, but they are highly effective and essentially free, offering a very high return on investment. Cold calling involves contacting property owners through phone calls by focusing on specific neighborhoods or property types that match your investment criteria. This method allows you to build connections with property owners, even if they are not interested in selling immediately.

Door knocking involves visiting property owners in person, adding a personal touch that creates a stronger impression than a phone call. Face-to-face interactions allow for immediate feedback and help build rapport and trust with property owners. Door knocking on pre-foreclosures is your fastest path to a deal, and I'll show you how to find pre-foreclosures for free in just a minute. Many successful real estate investors, including myself, started their careers with cold calling and door knocking because these methods help uncover hidden opportunities and build a valuable network of contacts.

7. Online Marketplaces

Platforms like Craigslist and Facebook Marketplace can be a gold mine for off-market properties. Sellers looking for quick transactions often post here instead of using traditional real estate channels. You can uncover these gems by using motivated seller keywords like "fixer," "as-is," or "seller financing." In the SOP, there is a list of more than 30 of these motivated seller keywords. On Craigslist, you can set up custom searches and have leads delivered to your inbox every morning.

A steady flow of leads is crucial to sustaining a profitable real estate business. Many who try this approach think the leads generated here are less than optimal, but it's typically a conversion problem rather than a lead problem. That's why I put together the Creative Closers Club to help aspiring investors generate off-market leads and convert them to signed contracts. This way, you can secure the best real estate deals faster and with more flexibility, helping you hit your real estate goals as quickly as possible.

6. Driving for Dollars

Driving for dollars is a time-honored way to find off-market deals by physically scouting neighborhoods for distressed-looking properties or for sale by owner signs. Focus on the people who need to sell their house, as opposed to those who want to sell. Those that need to sell will exchange equity for peace of mind. Approach these sellers as a problem solver rather than just someone looking for deals. Contrary to popular belief, deals aren't necessarily found—they are often created by solving a problem for a seller. Driving for dollars takes more effort, but that's why it tends to produce some of the greatest results.

5. Public Records and Foreclosure Listings

Searching public records and foreclosure listings is another effective strategy. This information is readily available by checking county and city websites for foreclosure notices, liens, and other public records. Most of the time, depending on where you live, this information is free. You can also use lead aggregators, where for a small monthly fee, you can have every motivated seller in your market right at your fingertips. A comprehensive list of the best lead aggregators is included in the SOPs.

Once you have a list of distressed properties and property owners, you can contact them directly via phone, text message, ringless voicemail, or direct mail marketing.

4. Direct Mail Marketing

Sending targeted mail to these property owners can yield very high returns, especially with a consistent follow-up system in place. This method allows you to reach motivated sellers who aren't publicly advertising their properties but likely will need to soon. Direct mail marketing can easily go wrong if you don't follow the five commandments of direct mail marketing:

  1. Get delivered to the right audience.

  2. Get noticed among the mountains of junk mail.

  3. Get opened.

  4. Get read.

  5. Get action—meaning get them to call you instead of someone else.

Step-by-step instructions for stellar direct mail campaigns are included in the SOPs. I'll give them to you now if you hit the like button real quick. First, write this down: EpicSOPs.com, and as soon as we're done with this top 10 list, you can grab all 10 SOPs for generating off-market leads.

3. Facebook Ads

Facebook ads are an excellent way to generate leads for off-market real estate deals. Despite Facebook losing some of its cool factor over the years, you can't ignore its three million daily active users. If you want to get your message to a large audience, Facebook's powerful targeting capabilities allow you to reach specific demographics and interests, ensuring your ads are seen by potential sellers who match your investment criteria. A comprehensive guide to getting started with Facebook ads is included in our epic SOPs.

2. YouTube Ads

YouTube ads are a powerful tool for reaching potential real estate sellers through engaging video content. These ads can appear before, during, or after other videos on YouTube, as well as in search results and on the YouTube homepage. This method allows you to target specific demographics, interests, and behaviors, ensuring your message reaches the right audience. Like Facebook, creating YouTube ads is easier than ever, thanks to robust support and AI optimization.

The power of YouTube ads is growing exponentially as more people now watch YouTube on their home TVs. This shift expands your reach and impact, making your ads more noticeable and engaging. By leveraging YouTube ads, you can visually demonstrate your expertise in real estate, showcase success stories, and build trust with potential sellers. This method not only increases your visibility but also helps you connect with a highly targeted audience, leading to more off-market deal opportunities.

1. Google PPC Ads

Google PPC ads, or pay-per-click ads, are the number one method for generating high-quality leads. The key advantage of Google PPC is that these leads are actively searching for you and your real estate solutions, making them highly motivated and ready to engage. This method can be the most expensive upfront way to generate leads, but it's also the most efficient, offering the best ROI.

However, it's crucial to be prepared to respond to these leads immediately to maximize conversion rates. If you can't respond right away, these leads will quickly reach out to your competition. Google PPC is best suited for those who have the resources to handle a high volume of leads quickly and effectively.

If you'd like to take the next step with expert help sourcing off-market deals, check out what we're doing over at Creative Closers Club. See you in the inside!

Off-market real estate dealsHidden property gemsReal estate investing strategiesProperty management companiesNetworking for real estateCold calling real estateDirect mail marketing real estateOnline real estate marketplacesDriving for dollarsFacebook ads for real estateYouTube ads real estateGoogle PPC real estateReal estate lead generationCreative real estate strategiesReal estate standard operating procedures (SOPs)
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Matt Theriault

I have been a full-time creative real estate investor for over 16+ years and now optimizing and creatively maximizing the performance of the portfolio I've built…all the while carving out the time to teach others how to do the same.

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