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Home Depot's Housing Market Warning

Home Depot's Housing Market Warning: What It Means for Property Owners

November 25, 20246 min read

Home Depot's Housing Market Warning: What It Means for Property Owners

Recently, Home Depot’s earnings sent a ripple through the market that has everyone—from homeowners to investors—raising their eyebrows. And not in a good way. This isn’t just about tools and lumber. But what their numbers are telling us about the broader housing market in 2024.

So, let’s break this down together. Whether you’re flipping homes, renting properties, or just trying to stay ahead of the curve, I’ll walk you through what this means for you. We’ll even talk about some smart moves you can make to come out on top—even if things get dicey.

Understanding the Current Market Situation: Home Depot's Warning Signs

Home Depot's analysis of its latest financials revealed a concerning trend: people are spending less on big-ticket home renovations. Their earnings report showed a significant drop in purchases for projects over $1,000. 

That’s a red flag because big renovations often go hand-in-hand with rising property values. When homeowners pull back on these updates, it’s a sign that confidence in the market might be fading.

Why is this happening? Higher interest rates. They’re making it harder for people to borrow money for home equity loans or refinance for upgrades. Inflation isn’t helping either. Add to that fears of a potential housing market crisis, and suddenly, people are holding onto their wallets.

Why should you care? When homeowners start pulling back on improvements, it's often the first sign of bigger issues brewing in the real estate market trends.

The perfect storm is brewing, and here's what's stirring it up:

  • Rising interest rates that make borrowing feel like highway robbery

  • Inflation that keeps eating away at our renovation budgets

  • Economic uncertainty that has everyone clutching their wallets a bit tighter

Think about it - when was the last time you drove through a neighborhood and could instantly tell which homes were well-maintained and which weren't? That visual difference translates directly to property values.

 

Understanding Property Values in Today's Market

When home improvements slow down, we start seeing a domino effect that can lead to a property value decline. I'm not trying to scare you, but check out these eye-opening stats from a recent Curbio study:

  • 77% of potential buyers won't even look at homes that aren't move-in ready homes

  • 67% are only interested in properties with updated features

  • 66% say wear and tear is their biggest deal-breaker

What we're seeing is a growing housing market divide between updated and outdated properties. This split could be creating a housing bubble that we haven't seen before. 

Imagine trying to sell a property that hasn't been updated in years while shiny new builds dominate your local market. It's like trying to sell a flip phone in an iPhone world - technically, it still works, but good luck getting top dollar for it.

4 Smart Strategies to Protect Your Investment

1. Strategic Property Updates That Won't Break the Bank

When money's tight, the last thing you want to do is spend on property updates. But here's a real estate tips golden nugget: focus on low-cost, high-impact improvements. 

Fresh paint, updated fixtures, and smart landscaping can make your property stand out without emptying your wallet.

Here's what I've seen work wonders:

  • A fresh coat of neutral paint (inside and out)

  • Updated light fixtures and hardware

  • Professional landscaping clean-up

  • Deep cleaning of all surfaces

  • Modern faucets and cabinet handles

These updates might seem small, but they can dramatically change how potential buyers or renters perceive your property.

2. Get Creative with Financing

With traditional financing getting more expensive, creative financing options are becoming your best friend. And speaking of friends, let me tell you about No Cost Capital. This program ELIMINATES your financial barriers without the burden of interest or fees, making it possible to flip properties and cover operational costs with ease.

Consider these creative financing strategies:

  • Seller financing opportunities

  • Subject-to deals

  • Partnership structures

  • Private money lending

  • Home equity alternatives

The key is to think outside the traditional banking box. I've seen investors completely transform their businesses by embracing these alternative funding methods.

Need help figuring this out? Tools like No Cost Capital can simplify things, eliminating financial barriers without interest or fees.

3. Maximize Your Rental Property Potential

The rental property investing market is heating up like never before. With fewer people able to buy, rental demand is soaring. Here's a pro tip I always share with my clients: tour other rentals in your area. 

You only need to be slightly better than the competition to command top dollar - no need to go overboard with improvements.

Smart rental strategies in today's market:

  • Focus on functional upgrades first

  • Create defined spaces for remote work

  • Enhance curb appeal

  • Install energy-efficient features

  • Maintain appliances regularly

Remember, your goal is to attract quality tenants who'll treat your property like their own home.

4. Hunt for Hidden Gems

Finding underperforming properties is where the real money is made. And here's a tool that's been a game-changer for my business, Mailmix. It's a done-for-you direct mail system that helps you connect with motivated sellers while you focus on growing your portfolio.

Places to look for undervalued properties:

  • Expired listings

  • Pre-foreclosure properties

  • Estate sales

  • Properties with management issues

  • Out-of-state owners

Making Sense of Market Forces

The Federal Reserve's policies have sent mortgage rates climbing, making both purchases and home equity loans less attractive. Without access to affordable credit, we're seeing homeowners delay or cancel significant renovations, creating a self-reinforcing cycle in the market.

Understanding these market forces helps you:

  • Time your purchases better

  • Negotiate more effectively

  • Plan improvements strategically

  • Structure deals creatively

  • Protect your investment value

Your Action Plan

Here are some practical homeowner tips to keep you ahead of the game::

  1. Stay competitive with strategic improvements

  2. Consider alternative financing options

  3. Keep an eye on local market conditions

  4. Build relationships with reliable contractors

  5. Monitor housing market predictions to stay ahead of trends

The most successful investors I know are already implementing these strategies. They understand that market challenges often present the biggest opportunities for those who are prepared.

Turning Market Challenges into Opportunities

Home Depot’s housing market warning isn’t just about numbers on a balance sheet. It’s a snapshot of where we’re headed and what you can do to stay ahead. Whether you’re navigating a potential housing market crisis or looking to capitalize on opportunities, the key is to stay proactive. Update your property, get creative with financing, and keep an eye on the trends.

Remember, every challenge comes with opportunities. You just need the right tools and strategies to seize them. So, roll up your sleeves and get to work—the market isn’t waiting for anyone. And if you’re looking for more ways to make your next move count, check out No Cost Capital or Mailmix.io


Home Depot's Housing Market Warning
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Matt Theriault

I have been a full-time creative real estate investor for over 16+ years and now optimizing and creatively maximizing the performance of the portfolio I've built…all the while carving out the time to teach others how to do the same.

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